Qualtrics Product Paths

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XM For Strategy & Research Learning Journey

Welcome to the 5-week XM For Strategy & Research learning journey program! Each week, complete the training courses listed to become a Qualtrics and XM Expert.

CoreXM DesignXM black-cm Learning Journeys English StrategyResearch

XM For Strategy & Research Learning Journey for Brand Admins

Welcome to the 5-week XM For Strategy & Research learning journey program! Each week, complete the training courses listed to become a Qualtrics and XM Expert.

CoreXM DesignXM black-cm Learning Journeys English StrategyResearch

XM For Customer Experience Learning Journey

Welcome to the 5-week XM For Customer Experience learning journey program! Each week, complete the training courses listed to become a Qualtrics and XM Expert.

experience-customer CustomerExperience Experienced User Free green-cx Learning Journeys English

Digital XM For Customer Experience Learning Journey

Welcome to the 5-week Digital XM For Customer Experience learning journey program! Each week, complete the training courses listed to become a Qualtrics and XM Expert.

CustomerExperience green-cx Learning Journeys English

Digital XM For Customer Experience Learning Journey for Brand Admins

Welcome to the 5-week Digital XM For Customer Experience learning journey program! Each week, complete the training courses listed to become a Qualtrics and XM Expert.

CustomerExperience green-cx Learning Journeys English

XM For Employee Experience Engagement Learning Journey

Welcome to the 5-week XM For Employee Experience Engagement learning journey program! Each week, complete the training courses listed to become a Qualtrics and XM Expert.

EmployeeExperience blue-ex Learning Journeys English

XM For Employee Experience Engagement Learning Journey for Brand Admins

Welcome to the 5-week XM For Employee Experience Engagement learning journey program! Each week, complete the training courses listed to become a Qualtrics and XM Expert.

EmployeeExperience blue-ex Learning Journeys English

XM For Employee Experience Lifecycle Learning Journey

Welcome to the 5-week XM For Employee Experience Lifecycle learning journey program! Each week, complete the training courses listed to become a Qualtrics and XM Expert.

experience-employee Experienced User On-Demand Courses Free Premium EmployeeExperience blue-ex Learning Journeys English

XM For Employee Experience 360 Learning Journey

Welcome to the 2-week XM For Employee Experience 360 learning journey program! Each week, complete the training courses listed to become a Qualtrics and XM Expert.

experience-employee Experienced User On-Demand Courses On-Demand Videos Free EmployeeExperience blue-ex Learning Journeys English

Institute of Higher Learning: Learning Journey

This course is built for new to experienced researchers to learn more on how Qualtrics can help you to become more effective in your Academic Research.

New User On-Demand Courses Free CoreXM DesignXM black-cm Workflows Dashboards Text iQ / Stats iQ XMD Embedded Data Admin Learning Journeys English StrategyResearch

Getting Started with Patient Experience

This three part learning journey is designed for anyone within the Healthcare industry that is new to XM and Qualtrics.

experience-customer CustomerExperience level-1-xm On-Demand Courses On-Demand Videos Free experience-default Getting Started Learning Journeys English Patient Experience Healthcare latest-courses

How to Scale Your Research Program

Take your market research program to the next level. This path covers repeatable research workflows, open-ended analysis, cross-tab comparisons, statistical validation, and advanced data collection methods — so your team can run more studies, faster, with greater confidence in the results.

How to Launch a Successful CX Program

Build a high-impact Qualtrics Customer Experience program from the ground up. This path covers relationship surveys, transactional surveys, automated workflows, and more. You’ll learn to capture real-time insights, increase NPS/CSAT, and prevent churn through actionable CX dashboards.

How to Launch a Basic Market Research Program

Learn how to launch a basic market research program in Qualtrics. This learning path covers survey design best practices, building and distributing your first study, and reading and sharing your results — so you can make faster, more confident decisions backed by real data.

How to Set Up CX Workflows

Configure event-based workflows in Qualtrics to automatically alert the right teams when customer satisfaction drops, a support case goes unresolved, or a promoter identifies an opportunity.

CustomerExperience English Quick Start Connect & integrate L2: Initiate Build surveys & programs Intermediate Settings and Configuration

How to Launch a Relationship Survey

Build and distribute a relationship survey that establishes a baseline NPS or CSAT metric, using Qualtrics survey builder, embedded data, and email distribution workflows.

CustomerExperience English Beginner Course L1: Investigate Acting on feedback Build surveys & programs

Closing the Loop with Customers

Leverage ticketing and case management to rapidly prioritize and respond to customer feedback.

CustomerExperience Certifications Domo - CXE Experienced User On-Demand Courses Free green-cx Workflows Individual Courses English Ticketing Beginner Course Certification Acting on feedback L3: Mobilize

How to Set up a CX Program Hub

Create a centralized CX Program Hub in Qualtrics that brings together all your feedback channels, dashboards, and workflows in one place—giving your team immediate visibility into program performance.

CustomerExperience English Quick Start Beginner Connect & integrate Start from the beginning L2: Initiate Build surveys & programs

How to Launch a Transactional Survey

Design and distribute transactional surveys for post-purchase and post-support touchpoints using event-based workflows, enabling in-the-moment feedback collection that drives service recovery and reduces churn.

CustomerExperience English Course L1: Investigate Build surveys & programs Intermediate Settings and Configuration

Implementing a Digital Feedback Program

Gauge your customers’ feelings about your digital platforms by asking for feedback as they browse your website or app.

experience-customer CustomerExperience Experienced User On-Demand Videos Free CoreXM DesignXM green-cx Digital Feedback Individual Courses English StrategyResearch Beginner Course L2: Initiate Build surveys & programs

Creating Customer Experience Dashboards

Build effective dashboards that visualize your CX data and inspire stakeholders to take action.

CustomerExperience Certifications Domo - CXE Experienced User On-Demand Courses Free green-cx Dashboards Individual Courses English Create dashboards and reports Beginner Course Certification L3: Mobilize

AI Feature Focus: Transform Basic Responses into Detailed Insights with Response Clarity Validation

Learn how to turn on Response Clarity validation in surveys.

CustomerExperience New User EmployeeExperience English Quick Start StrategyResearch MMC: Listen MMC: Understand Basic User ML: Initiate ML: Mobilize Intermediate User QualtricsPlatform New to Qualtrics L3: Mobilize Build surveys & programs Intermediate

How to Use Text iQ to Analyze Comments

Analyze your text data with Text iQ to understand what matters most to your respondents and drive action.

CustomerExperience level-1-xm New User Experienced User On-Demand Courses On-Demand Videos Free BrandXM ProductXM EmployeeExperience CoreXM DesignXM Dashboards Text iQ / Stats iQ On-Demand Articles Individual Courses English latest-courses StrategyResearch QualtricsPlatform Beginner Course Analyze data L4: Scale

Applying Best Practices in Questionnaire Design

Master the art of survey building by implementing fundamental best practices that all researchers must know in order to collect high quality data.

CustomerExperience Experienced User On-Demand Videos Free BrandXM ProductXM EmployeeExperience CoreXM DesignXM black-cm Individual Courses English StrategyResearch Beginner Course L3: Mobilize Build surveys & programs

Reporting Your Research Feedback

Customize data visualizations with graphs and tables that display aggregate data in a comprehensive, shareable report.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English StrategyResearch Create dashboards and reports Beginner Course L2: Initiate View and understand results

Collecting Research Feedback

Learn how to manage contacts and distribute your survey through different channels to engage your target audiences and drive response rates.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English StrategyResearch Beginner Course L2: Initiate Build surveys & programs

Understanding Your Research Feedback

Explore the different ways to view and organize your data through managing results, recoding values, and exporting & importing response data.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English StrategyResearch Beginner Course L2: Initiate Build surveys & programs View and understand results

How to Build Your Market Research Survey

Build a well-structured market research survey in Qualtrics from the ground up. This course walks you through project setup, survey design, data capture, and finishing steps — so your survey is ready to distribute with confidence.

What Market Research Is and Why It Matters

Market research gives your organization the evidence to make better decisions — replacing assumption with validated insight. This course introduces what market research is, how Qualtrics supports it, and the survey design principles that make your data reliable and actionable.

How to Standardize Your Research Workflow

Learn how to build repeatable research processes in Qualtrics — from intake to analysis — so your team can run more studies, faster, without starting from scratch each time.

Using Stats iQ to Analyze Data

Use Stats iQ to explore your customer data, discover relationships between drivers, and create new variables.

CustomerExperience Experienced User On-Demand Videos Free CoreXM DesignXM experience-default black-cm Text iQ / Stats iQ Individual Courses English StrategyResearch QualtricsPlatform Course Analyze data L4: Scale Intermediate

AI Feature Focus: Get Deeper Customer Insights with Adaptive Follow-Up

Learn to implement Adaptive Follow-Up (Conversational Feedback) in New and Existing Surveys

CustomerExperience New User EmployeeExperience English Quick Start StrategyResearch MMC: Listen MMC: Understand Basic User ML: Initiate ML: Mobilize Intermediate User QualtricsPlatform New to Qualtrics L3: Mobilize Build surveys & programs Intermediate

Examining Data with Crosstabs

Learn to use Qualtrics' cross-tabulation tool to identify key relationships in your data

CustomerExperience Experienced User On-Demand Videos Free DesignXM black-cm Individual Courses English StrategyResearch Course L2: Initiate Analyze data Intermediate

Quick Start: How to Collect and Analyze Video Feedback

Learn how to collect video feedback from survey respondents and analyze recordings using transcripts, sentiment analysis, and AI-powered insights.

CustomerExperience Free EmployeeExperience Individual Courses English Quick Start StrategyResearch MMC: Listen MMC: Understand ML: Investigate ML: Initiate QualtricsPlatform Beginner Start from the beginning L1: Investigate L2: Initiate Build surveys & programs

How to Set Up CX Workflows

Configure event-based workflows in Qualtrics to automatically alert the right teams when customer satisfaction drops, a support case goes unresolved, or a promoter identifies an opportunity.

CustomerExperience English Quick Start Connect & integrate L2: Initiate Build surveys & programs Intermediate Settings and Configuration

How to Launch a Relationship Survey

Build and distribute a relationship survey that establishes a baseline NPS or CSAT metric, using Qualtrics survey builder, embedded data, and email distribution workflows.

CustomerExperience English Beginner Course L1: Investigate Acting on feedback Build surveys & programs

Closing the Loop with Customers

Leverage ticketing and case management to rapidly prioritize and respond to customer feedback.

CustomerExperience Certifications Domo - CXE Experienced User On-Demand Courses Free green-cx Workflows Individual Courses English Ticketing Beginner Course Certification Acting on feedback L3: Mobilize

How to Set up a CX Program Hub

Create a centralized CX Program Hub in Qualtrics that brings together all your feedback channels, dashboards, and workflows in one place—giving your team immediate visibility into program performance.

CustomerExperience English Quick Start Beginner Connect & integrate Start from the beginning L2: Initiate Build surveys & programs

How to Launch a Transactional Survey

Design and distribute transactional surveys for post-purchase and post-support touchpoints using event-based workflows, enabling in-the-moment feedback collection that drives service recovery and reduces churn.

CustomerExperience English Course L1: Investigate Build surveys & programs Intermediate Settings and Configuration

Implementing a Digital Feedback Program

Gauge your customers’ feelings about your digital platforms by asking for feedback as they browse your website or app.

experience-customer CustomerExperience Experienced User On-Demand Videos Free CoreXM DesignXM green-cx Digital Feedback Individual Courses English StrategyResearch Beginner Course L2: Initiate Build surveys & programs

Creating Customer Experience Dashboards

Build effective dashboards that visualize your CX data and inspire stakeholders to take action.

CustomerExperience Certifications Domo - CXE Experienced User On-Demand Courses Free green-cx Dashboards Individual Courses English Create dashboards and reports Beginner Course Certification L3: Mobilize

AI Feature Focus: Transform Basic Responses into Detailed Insights with Response Clarity Validation

Learn how to turn on Response Clarity validation in surveys.

CustomerExperience New User EmployeeExperience English Quick Start StrategyResearch MMC: Listen MMC: Understand Basic User ML: Initiate ML: Mobilize Intermediate User QualtricsPlatform New to Qualtrics L3: Mobilize Build surveys & programs Intermediate

How to Use Text iQ to Analyze Comments

Analyze your text data with Text iQ to understand what matters most to your respondents and drive action.

CustomerExperience level-1-xm New User Experienced User On-Demand Courses On-Demand Videos Free BrandXM ProductXM EmployeeExperience CoreXM DesignXM Dashboards Text iQ / Stats iQ On-Demand Articles Individual Courses English latest-courses StrategyResearch QualtricsPlatform Beginner Course Analyze data L4: Scale

Applying Best Practices in Questionnaire Design

Master the art of survey building by implementing fundamental best practices that all researchers must know in order to collect high quality data.

CustomerExperience Experienced User On-Demand Videos Free BrandXM ProductXM EmployeeExperience CoreXM DesignXM black-cm Individual Courses English StrategyResearch Beginner Course L3: Mobilize Build surveys & programs

Reporting Your Research Feedback

Customize data visualizations with graphs and tables that display aggregate data in a comprehensive, shareable report.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English StrategyResearch Create dashboards and reports Beginner Course L2: Initiate View and understand results

Collecting Research Feedback

Learn how to manage contacts and distribute your survey through different channels to engage your target audiences and drive response rates.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English StrategyResearch Beginner Course L2: Initiate Build surveys & programs

Understanding Your Research Feedback

Explore the different ways to view and organize your data through managing results, recoding values, and exporting & importing response data.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English StrategyResearch Beginner Course L2: Initiate Build surveys & programs View and understand results

How to Build Your Market Research Survey

Build a well-structured market research survey in Qualtrics from the ground up. This course walks you through project setup, survey design, data capture, and finishing steps — so your survey is ready to distribute with confidence.

What Market Research Is and Why It Matters

Market research gives your organization the evidence to make better decisions — replacing assumption with validated insight. This course introduces what market research is, how Qualtrics supports it, and the survey design principles that make your data reliable and actionable.

How to Standardize Your Research Workflow

Learn how to build repeatable research processes in Qualtrics — from intake to analysis — so your team can run more studies, faster, without starting from scratch each time.

Using Stats iQ to Analyze Data

Use Stats iQ to explore your customer data, discover relationships between drivers, and create new variables.

CustomerExperience Experienced User On-Demand Videos Free CoreXM DesignXM experience-default black-cm Text iQ / Stats iQ Individual Courses English StrategyResearch QualtricsPlatform Course Analyze data L4: Scale Intermediate

How to Use Text iQ to Analyze Comments

Analyze your text data with Text iQ to understand what matters most to your respondents and drive action.

CustomerExperience level-1-xm New User Experienced User On-Demand Courses On-Demand Videos Free BrandXM ProductXM EmployeeExperience CoreXM DesignXM Dashboards Text iQ / Stats iQ On-Demand Articles Individual Courses English latest-courses StrategyResearch QualtricsPlatform Beginner Course Analyze data L4: Scale

AI Feature Focus: Get Deeper Customer Insights with Adaptive Follow-Up

Learn to implement Adaptive Follow-Up (Conversational Feedback) in New and Existing Surveys

CustomerExperience New User EmployeeExperience English Quick Start StrategyResearch MMC: Listen MMC: Understand Basic User ML: Initiate ML: Mobilize Intermediate User QualtricsPlatform New to Qualtrics L3: Mobilize Build surveys & programs Intermediate

Examining Data with Crosstabs

Learn to use Qualtrics' cross-tabulation tool to identify key relationships in your data

CustomerExperience Experienced User On-Demand Videos Free DesignXM black-cm Individual Courses English StrategyResearch Course L2: Initiate Analyze data Intermediate

Quick Start: How to Collect and Analyze Video Feedback

Learn how to collect video feedback from survey respondents and analyze recordings using transcripts, sentiment analysis, and AI-powered insights.

CustomerExperience Free EmployeeExperience Individual Courses English Quick Start StrategyResearch MMC: Listen MMC: Understand ML: Investigate ML: Initiate QualtricsPlatform Beginner Start from the beginning L1: Investigate L2: Initiate Build surveys & programs