Digital XM For Customer Experience Learning Journey
Description: Welcome to the 5-week Digital XM For Customer Experience learning journey program! Each week, complete the training courses listed to become a Qualtrics and XM Expert. This program is designed so that you spend no more than 1 hour per workday going through the content.
Prerequisites: None. | Estimated Time: 25 hours

Week 1 - Digital XM For Customer Experience Learning Journey for Brand Admins
To get started, this week we will master the basics with the Qualtrics Platform Essentials Certification and focus on your Brand Administrator duties
FREE
8 Courses
XM For Customer Experience
Certifications
New User
green-cx
Learning Journeys
English
Healthcare
Academic
Brand Administrator

Week 2 - Digital XM For Customer Experience Learning Journey
This week we will focus on the basics of the XM For Customer Experience product and digital CX programs
FREE
11 Courses
XM For Customer Experience
New User
green-cx
Learning Journeys
English
Healthcare
Standard User
Academic

Weeks 3 & 4 - Digital XM For Customer Experience Learning Journey
Over these two weeks, we will master advanced XM For Customer Experience functionality with the XM For Customer Experience Expert Certification
FREE
6 Courses
XM For Customer Experience
Certifications
Experienced User
green-cx
Learning Journeys
English
Healthcare
Standard User
Academic

Week 5 - Digital XM For Customer Experience Learning Journey
This week we will focus on a variety of advanced Digital XM For Customer Experience topics
FREE
4 Courses
XM For Customer Experience
Experienced User
green-cx
Learning Journeys
English
Standard User
Academic

Analyzing Customer Feedback with Text iQ
Learn about the importance and meaning of text sentiment and create topics that categorize your text responses into easily understandable categories.
FREE
68 min
XM For Customer Experience
Certifications
Domo - CXE
Experienced User
On-Demand Courses
Free
green-cx
Text iQ / Stats iQ
Individual Courses
English

Managing a Customer Directory for Distribution
Learn to effectively communicate with your customers by creating and maintaining a singular platform for contacts.
FREE
89 min
XM For Customer Experience
Certifications
Domo - CXE
Experienced User
On-Demand Courses
Free
green-cx
Individual Courses
English

Introducing Customer Experience Management
Understand the Customer Experience Management discipline and learn to use the Qualtrics CX maturity model to assess and scale your program.
FREE
38 min
XM For Customer Experience
Certifications
Domo - CXE
Experienced User
On-Demand Courses
Free
green-cx
Individual Courses
English

Closing the Loop with Customers
Leverage ticketing and case management to rapidly prioritize and respond to customer feedback.
FREE
61 min
XM For Customer Experience
Certifications
Domo - CXE
Experienced User
On-Demand Courses
Free
green-cx
Workflows
Individual Courses
English

Creating Customer Experience Dashboards
Build effective dashboards that visualize your CX data and inspire stakeholders to take action.
FREE
234 min
XM For Customer Experience
Certifications
Domo - CXE
Experienced User
On-Demand Courses
Free
green-cx
Dashboards
Individual Courses
English

Capturing Customer Experience Metrics
Learn strategies for identifying the appropriate customer experience metrics to achieve your program goals and applying survey design best practices.
FREE
90 min
XM For Customer Experience
Certifications
Domo - CXE
Experienced User
On-Demand Courses
Free
green-cx
Individual Courses
English

Managing Your License as a Brand Administrator
Learn the methodology of being an effective Brand Administrator for a Qualtrics license, as well as how to utilize the Admin Page within Qualtrics.
FREE
46 min
XM For Customer Experience
level-1-xm
Experienced User
On-Demand Courses
Free
BrandXM
ProductXM
XM For Employee Experience
CoreXM
DesignXM
Brand Administration
Individual Courses
English
latest-courses
Brand Administrator
XM For Strategy & Research

Understanding Survey Data
The raw data your survey collects is stored in Data & Analysis. Here you will have access to all Recorded Responses as well as Responses in Progress. In this course you will learn how to view and manage these responses.
FREE
37 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research

Reporting Survey Results with Results Dashboards
Once you have completed data collection for the survey, it is time to analyze and share the results to stakeholders. In this course, you will learn how Results Dashboards are structured in Qualtrics, and how you can customize these to communicate findings.
FREE
60 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Dashboards
tile-category-certification
Dashboard Viewer/Report Consumer
XM For Strategy & Research

Week 1 - XM For Customer Experience Learning Journey for Brand Admins - Supporting Documentation
View these optional materials and resources to dive deeper and support your learnings this week
FREE
XM For Customer Experience
Free
green-cx
Individual Courses

Planning and Designing a Survey
The survey is the backbone of data collection for XM, a well designed survey will ensure you have the data you need to make decisions. This course describes the downstream impacts of the survey, and outlines the survey design best practices to ensure quality data.
FREE
38 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research

Distributing a Survey Project
After building and publishing your survey, you are ready to send your survey to collect data. There are several Distribution methods available in Qualtrics, in this module we explore the most commonly used.
FREE
51 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research

Experience Management: A Brief Introduction
Experience Management is changing the way businesses operate. Understanding the full landscape of an organization has never been more important or more accessible than it is now. Kick start your understanding of Experience Management with this introductory module.
FREE
27 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research

Building a Survey Project
The survey is the backbone of Experience Management data collection, having a comprehensive understanding of the technology components of the Experience Management will help you produce quality projects leading to quality insights.
FREE
73 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research

Week 5 - XM For Customer Experience Learning Journey - Supporting Documentation
View these optional materials and resources to dive deeper and support your learnings this week
FREE
XM For Customer Experience
Free
green-cx
Individual Courses

Mastering the XM Directory
Learn how to use the XM Directory to your advantage by organizing all of your respondent communications under one efficient system.
FREE
62 min
experience-customer
XM For Customer Experience
Experienced User
On-Demand Courses
On-Demand Videos
Free
experience-default
green-cx
XM Directory
Individual Courses
English

E-Commerce Experience Optimization
Learn about this pre-built Digital CX program that uses best practices to help you understand customer needs and preferences, leading to insights that can improve customer conversion and retention.
FREE
27 min
experience-customer
XM For Customer Experience
On-Demand Courses
Free
green-cx
Individual Courses
English

On-Demand Webinar - Level Up Your CX Program
Ready to take your CX program to new heights? Here’s your chance to see some of the advanced features in CustomerXM and how they can help you boost your CX program.
FREE
60 min
XM For Customer Experience
Live Training
Free
green-cx
registered-flag
On-Demand Articles
Thought Leadership
Individual Courses
tile-category-on-demand-webinar

Understanding Your CX Feedback
Learn to correctly interpret your data by understanding how feedback is displayed in Data & Analysis.
FREE
14 min
XM For Customer Experience
New User
On-Demand Videos
Free
green-cx
Individual Courses
English

Reporting Your CX Feedback
Design and customize dashboards that showcase your data in an easily digestible format for your internal teams.
FREE
45 min
XM For Customer Experience
New User
On-Demand Videos
Free
green-cx
Dashboards
Individual Courses
English

On-Demand Webinar - Digital CX Masterclass
Join this session to see how you can extend your CX program into digital to really improve every interaction your customers have with you.
FREE
60 min
XM For Customer Experience
Live Training
Free
green-cx
Digital Feedback
registered-flag
On-Demand Articles
Thought Leadership
Individual Courses
tile-category-on-demand-webinar

Sharing Your CX Project
Save time by storing frequently used content in libraries and working collaboratively on projects with colleagues.
FREE
7 min
XM For Customer Experience
New User
On-Demand Videos
Free
green-cx
Individual Courses
English

Collecting CX Feedback
Launch your project successfully by determining the appropriate distribution channel.
FREE
25 min
XM For Customer Experience
New User
On-Demand Videos
Free
green-cx
XM Directory
Individual Courses
English

On-Demand Webinar - Launching a Website Feedback Program
This training is designed to introduce you to setting up programs that allow you to collect feedback through surveys deployed directly from your digital platforms, both website and app.
FREE
60 min
XM For Customer Experience
Live Training
Free
green-cx
Digital Feedback
registered-flag
On-Demand Articles
Individual Courses
tile-category-on-demand-webinar

Implementing a Digital Feedback Program
Gauge your customers’ feelings about your digital platforms by asking for feedback as they browse your website or app.
FREE
111 min
experience-customer
XM For Customer Experience
Experienced User
On-Demand Videos
Free
CoreXM
DesignXM
green-cx
Digital Feedback
Individual Courses
English
XM For Strategy & Research

Configuring Your CX Project
Learn survey building fundamentals by creating questions and answer choices that engage customers.
FREE
22 min
XM For Customer Experience
New User
On-Demand Videos
Free
green-cx
Individual Courses
English

Week 2 - XM For Customer Experience Learning Journey - Supporting Documentation
View these optional materials and resources to dive deeper and support your learnings this week
FREE
XM For Customer Experience
Free
green-cx
Individual Courses

Automating CX Follow Ups
Notify your team when a customer interaction requires follow-up by utilizing Workflows & Tasks.
FREE
10 min
XM For Customer Experience
New User
On-Demand Videos
Free
green-cx
Workflows
Individual Courses
English

Customizing Your CX Project
Drive higher response rates and avoid survey fatigue by tailoring the survey experience to each individual customer and styling your project with appropriate branding.
FREE
13 min
XM For Customer Experience
New User
On-Demand Videos
Free
green-cx
Embedded Data
Individual Courses
English

Analyzing Customer Feedback with Text iQ
Learn about the importance and meaning of text sentiment and create topics that categorize your text responses into easily understandable categories.
FREE
68 min
XM For Customer Experience
Certifications
Domo - CXE
Experienced User
On-Demand Courses
Free
green-cx
Text iQ / Stats iQ
Individual Courses
English

Managing a Customer Directory for Distribution
Learn to effectively communicate with your customers by creating and maintaining a singular platform for contacts.
FREE
89 min
XM For Customer Experience
Certifications
Domo - CXE
Experienced User
On-Demand Courses
Free
green-cx
Individual Courses
English

Introducing Customer Experience Management
Understand the Customer Experience Management discipline and learn to use the Qualtrics CX maturity model to assess and scale your program.
FREE
38 min
XM For Customer Experience
Certifications
Domo - CXE
Experienced User
On-Demand Courses
Free
green-cx
Individual Courses
English

Closing the Loop with Customers
Leverage ticketing and case management to rapidly prioritize and respond to customer feedback.
FREE
61 min
XM For Customer Experience
Certifications
Domo - CXE
Experienced User
On-Demand Courses
Free
green-cx
Workflows
Individual Courses
English

Creating Customer Experience Dashboards
Build effective dashboards that visualize your CX data and inspire stakeholders to take action.
FREE
234 min
XM For Customer Experience
Certifications
Domo - CXE
Experienced User
On-Demand Courses
Free
green-cx
Dashboards
Individual Courses
English

Capturing Customer Experience Metrics
Learn strategies for identifying the appropriate customer experience metrics to achieve your program goals and applying survey design best practices.
FREE
90 min
XM For Customer Experience
Certifications
Domo - CXE
Experienced User
On-Demand Courses
Free
green-cx
Individual Courses
English

Managing Your License as a Brand Administrator
Learn the methodology of being an effective Brand Administrator for a Qualtrics license, as well as how to utilize the Admin Page within Qualtrics.
FREE
46 min
XM For Customer Experience
level-1-xm
Experienced User
On-Demand Courses
Free
BrandXM
ProductXM
XM For Employee Experience
CoreXM
DesignXM
Brand Administration
Individual Courses
English
latest-courses
Brand Administrator
XM For Strategy & Research

Understanding Survey Data
The raw data your survey collects is stored in Data & Analysis. Here you will have access to all Recorded Responses as well as Responses in Progress. In this course you will learn how to view and manage these responses.
FREE
37 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research

Reporting Survey Results with Results Dashboards
Once you have completed data collection for the survey, it is time to analyze and share the results to stakeholders. In this course, you will learn how Results Dashboards are structured in Qualtrics, and how you can customize these to communicate findings.
FREE
60 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Dashboards
tile-category-certification
Dashboard Viewer/Report Consumer
XM For Strategy & Research

Week 1 - XM For Customer Experience Learning Journey for Brand Admins - Supporting Documentation
View these optional materials and resources to dive deeper and support your learnings this week
FREE
XM For Customer Experience
Free
green-cx
Individual Courses

Planning and Designing a Survey
The survey is the backbone of data collection for XM, a well designed survey will ensure you have the data you need to make decisions. This course describes the downstream impacts of the survey, and outlines the survey design best practices to ensure quality data.
FREE
38 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research

Distributing a Survey Project
After building and publishing your survey, you are ready to send your survey to collect data. There are several Distribution methods available in Qualtrics, in this module we explore the most commonly used.
FREE
51 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research

Experience Management: A Brief Introduction
Experience Management is changing the way businesses operate. Understanding the full landscape of an organization has never been more important or more accessible than it is now. Kick start your understanding of Experience Management with this introductory module.
FREE
27 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research

Building a Survey Project
The survey is the backbone of Experience Management data collection, having a comprehensive understanding of the technology components of the Experience Management will help you produce quality projects leading to quality insights.
FREE
73 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research

Week 5 - XM For Customer Experience Learning Journey - Supporting Documentation
View these optional materials and resources to dive deeper and support your learnings this week
FREE
XM For Customer Experience
Free
green-cx
Individual Courses

Mastering the XM Directory
Learn how to use the XM Directory to your advantage by organizing all of your respondent communications under one efficient system.
FREE
62 min
experience-customer
XM For Customer Experience
Experienced User
On-Demand Courses
On-Demand Videos
Free
experience-default
green-cx
XM Directory
Individual Courses
English

E-Commerce Experience Optimization
Learn about this pre-built Digital CX program that uses best practices to help you understand customer needs and preferences, leading to insights that can improve customer conversion and retention.
FREE
27 min
experience-customer
XM For Customer Experience
On-Demand Courses
Free
green-cx
Individual Courses
English

On-Demand Webinar - Level Up Your CX Program
Ready to take your CX program to new heights? Here’s your chance to see some of the advanced features in CustomerXM and how they can help you boost your CX program.
FREE
60 min
XM For Customer Experience
Live Training
Free
green-cx
registered-flag
On-Demand Articles
Thought Leadership
Individual Courses
tile-category-on-demand-webinar

Understanding Your CX Feedback
Learn to correctly interpret your data by understanding how feedback is displayed in Data & Analysis.
FREE
14 min
XM For Customer Experience
New User
On-Demand Videos
Free
green-cx
Individual Courses
English

Reporting Your CX Feedback
Design and customize dashboards that showcase your data in an easily digestible format for your internal teams.
FREE
45 min
XM For Customer Experience
New User
On-Demand Videos
Free
green-cx
Dashboards
Individual Courses
English

On-Demand Webinar - Digital CX Masterclass
Join this session to see how you can extend your CX program into digital to really improve every interaction your customers have with you.
FREE
60 min
XM For Customer Experience
Live Training
Free
green-cx
Digital Feedback
registered-flag
On-Demand Articles
Thought Leadership
Individual Courses
tile-category-on-demand-webinar

Sharing Your CX Project
Save time by storing frequently used content in libraries and working collaboratively on projects with colleagues.
FREE
7 min
XM For Customer Experience
New User
On-Demand Videos
Free
green-cx
Individual Courses
English

Collecting CX Feedback
Launch your project successfully by determining the appropriate distribution channel.
FREE
25 min
XM For Customer Experience
New User
On-Demand Videos
Free
green-cx
XM Directory
Individual Courses
English

On-Demand Webinar - Launching a Website Feedback Program
This training is designed to introduce you to setting up programs that allow you to collect feedback through surveys deployed directly from your digital platforms, both website and app.
FREE
60 min
XM For Customer Experience
Live Training
Free
green-cx
Digital Feedback
registered-flag
On-Demand Articles
Individual Courses
tile-category-on-demand-webinar

Implementing a Digital Feedback Program
Gauge your customers’ feelings about your digital platforms by asking for feedback as they browse your website or app.
FREE
111 min
experience-customer
XM For Customer Experience
Experienced User
On-Demand Videos
Free
CoreXM
DesignXM
green-cx
Digital Feedback
Individual Courses
English
XM For Strategy & Research

Configuring Your CX Project
Learn survey building fundamentals by creating questions and answer choices that engage customers.
FREE
22 min
XM For Customer Experience
New User
On-Demand Videos
Free
green-cx
Individual Courses
English

Week 2 - XM For Customer Experience Learning Journey - Supporting Documentation
View these optional materials and resources to dive deeper and support your learnings this week
FREE
XM For Customer Experience
Free
green-cx
Individual Courses

Automating CX Follow Ups
Notify your team when a customer interaction requires follow-up by utilizing Workflows & Tasks.
FREE
10 min
XM For Customer Experience
New User
On-Demand Videos
Free
green-cx
Workflows
Individual Courses
English

Customizing Your CX Project
Drive higher response rates and avoid survey fatigue by tailoring the survey experience to each individual customer and styling your project with appropriate branding.
FREE
13 min
XM For Customer Experience
New User
On-Demand Videos
Free
green-cx
Embedded Data
Individual Courses
English