XM For Strategy & Research Learning Journey for Brand Admins

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XM For Strategy & Research Learning Journey

Description: Welcome to the 5-week XM For Strategy & Research learning journey program! Each week, complete the training courses listed to become a Qualtrics and XM Expert. This program is designed so that you spend no more than 1 hour per workday going through the content.

Prerequisites: None. | Estimated Time: 25 hours

Week 1 - XM For Strategy & Research Learning Journey for Brand Admins

To get started, this week we will master the basics with the Qualtrics Platform Essentials Certification and focus on your Brand Administrator duties

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Week 2 - XM For Strategy & Research Learning Journey

This week we will focus on the basics of the XM For Strategy & Research products within the Qualtrics platform

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Weeks 3 & 4 - XM For Strategy & Research Learning Journey

Over these two weeks, we will master advanced XM For Strategy & Research functionality with the XM For Strategy & Research Expert Certification

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Week 5 - XM For Strategy & Research Learning Journey

This week we will focus on a variety of advanced XM For Strategy & Research topics

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Building An Advanced Survey

Learn about the question types, methodologies, and survey design tools necessary to create specialized research projects.

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Distributing to Your Target Audiences

Learn how to manage a directory of panelists and collect effective feedback from it through various communication methods.

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Reporting on Your Insights

Build comprehensive reports that present information that drives discussion and action on your research.

Certifications Domo - CME Experienced User On-Demand Courses Free CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

Customizing Survey Experiences

Learn how to utilize the tools necessary to build a complex survey that meets the needs of your research and improves response quality.

Certifications Domo - CME Experienced User On-Demand Courses Free CoreXM DesignXM black-cm Embedded Data Individual Courses English XM For Strategy & Research

Exploring and Analyzing Your Data

Learn how to prepare your data and then analyze it with powerful tools to uncover meaningful insights.

Certifications Domo - CME Experienced User On-Demand Courses Free CoreXM DesignXM black-cm Text iQ / Stats iQ Individual Courses English XM For Strategy & Research

Using Text iQ to Analyze Comments

Analyze your text data with Text iQ to understand what matters most to your respondents and drive action.

XM For Customer Experience level-1-xm New User Experienced User On-Demand Courses On-Demand Videos Free BrandXM ProductXM XM For Employee Experience CoreXM DesignXM Dashboards Text iQ / Stats iQ On-Demand Articles Individual Courses English latest-courses XM For Strategy & Research

Week 5 - XM For Strategy & Research Learning Journey - Supporting Documentation

View these optional materials and resources to dive deeper and support your learnings this week

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Utilizing Qualtrics Workflows

Learn how to use Workflows to trigger tasks and act on feedback

Free DesignXM black-cm Workflows Individual Courses English XM For Strategy & Research

Using Stats iQ to Analyze Data

Use Stats iQ to explore your customer data, discover relationships between drivers, and create new variables.

XM For Customer Experience Experienced User On-Demand Videos Free CoreXM DesignXM experience-default black-cm Text iQ / Stats iQ Individual Courses English XM For Strategy & Research

Applying Best Practices in Questionnaire Design

Master the art of survey building by implementing fundamental best practices that all researchers must know in order to collect high quality data.

XM For Customer Experience Experienced User On-Demand Videos Free BrandXM ProductXM XM For Employee Experience CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

On-Demand Webinar - Level Up Your Research Program

Ready to take your research program to new heights? Here’s your chance to see some of the top-requested features in Qualtrics and how they can help you improve your research programs.

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Sampling the Right Audience

Ensure you distribute your survey to the optimal number of respondents from the right audience so you can be confident in your data.

XM For Customer Experience Experienced User On-Demand Videos Free BrandXM ProductXM XM For Employee Experience CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

Collecting Research Feedback

Learn how to manage contacts and distribute your survey through different channels to engage your target audiences and drive response rates. Applies to Qualtrics CoreXM and DesignXM products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

Reporting Your Research Feedback

Customize data visualizations with graphs and tables that display aggregate data in a comprehensive, shareable report. Applies to the Qualtrics CoreXM product.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

On-Demand Webinar - Designing a Survey

This training is designed for anyone new to the discipline of XM and the Qualtrics platform. Learn how to confidently design a survey, based on best practice methodologies, and configure survey logic and settings to create a personalized experience.

XM For Customer Experience level-1-xm New User Free BrandXM XM For Employee Experience CoreXM DesignXM registered-flag On-Demand Articles Getting Started Individual Courses tile-category-on-demand-webinar Getting Started Series getting-started-series

Sharing Your Research Project

Save time by storing frequently used content in libraries and working collaboratively on projects with colleagues. Applies to Qualtrics CoreXM and DesignXM products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

Understanding Your Research Feedback

Explore the different ways to view and organize your data through managing results, recoding values, and exporting & importing response data. Applies to Qualtrics CoreXM and DesignXM products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

Week 2 - XM For Strategy & Research Learning Journey - Supporting Documentation

View these optional materials and resources to dive deeper and support your learnings this week

Free CoreXM DesignXM black-cm Individual Courses XM For Strategy & Research

Configuring Your Research Project

Learn survey building fundamentals by creating questions and answer choices that engage respondents. Applies to Qualtrics Strategy & Research products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

Customizing Your Research Project

Explore the advanced tools and features that allow you to tailor the survey experience of your respondents and improve your response collection. Applies to Qualtrics CoreXM and DesignXM products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Embedded Data Individual Courses English XM For Strategy & Research

Managing Your License as a Brand Administrator

Learn the methodology of being an effective Brand Administrator for a Qualtrics license, as well as how to utilize the Admin Page within Qualtrics.

XM For Customer Experience level-1-xm Experienced User On-Demand Courses Free BrandXM ProductXM XM For Employee Experience CoreXM DesignXM Brand Administration Individual Courses English latest-courses Brand Administrator XM For Strategy & Research

Reporting Survey Results with Results Dashboards

Once you have completed data collection for the survey, it is time to analyze and share the results to stakeholders. In this course, you will learn how Results Dashboards are structured in Qualtrics, and how you can customize these to communicate findings.

XM For Customer Experience Certifications level-1-xm Domo - QPE New User On-Demand Courses Free BrandXM XM For Employee Experience CoreXM DesignXM Dashboards tile-category-certification Dashboard Viewer/Report Consumer XM For Strategy & Research

Planning and Designing a Survey

The survey is the backbone of data collection for XM, a well designed survey will ensure you have the data you need to make decisions. This course describes the downstream impacts of the survey, and outlines the survey design best practices to ensure quality data.

XM For Customer Experience Certifications level-1-xm Domo - QPE New User On-Demand Courses Free BrandXM XM For Employee Experience CoreXM DesignXM Individual Courses English XM For Strategy & Research

Distributing a Survey Project

After building and publishing your survey, you are ready to send your survey to collect data. There are several Distribution methods available in Qualtrics, in this module we explore the most commonly used.

XM For Customer Experience Certifications level-1-xm Domo - QPE New User On-Demand Courses Free BrandXM XM For Employee Experience CoreXM DesignXM Individual Courses English XM For Strategy & Research

Experience Management: A Brief Introduction

Experience Management is changing the way businesses operate. Understanding the full landscape of an organization has never been more important or more accessible than it is now. Kick start your understanding of Experience Management with this introductory module.

XM For Customer Experience Certifications level-1-xm Domo - QPE New User On-Demand Courses Free BrandXM XM For Employee Experience CoreXM DesignXM Individual Courses English XM For Strategy & Research

Understanding Survey Data

The raw data your survey collects is stored in Data & Analysis. Here you will have access to all Recorded Responses as well as Responses in Progress. In this course you will learn how to view and manage these responses.

XM For Customer Experience Certifications level-1-xm Domo - QPE New User On-Demand Courses Free BrandXM XM For Employee Experience CoreXM DesignXM Individual Courses English XM For Strategy & Research

Building a Survey Project

The survey is the backbone of Experience Management data collection, having a comprehensive understanding of the technology components of the Experience Management will help you produce quality projects leading to quality insights.

XM For Customer Experience Certifications level-1-xm Domo - QPE New User On-Demand Courses Free BrandXM XM For Employee Experience CoreXM DesignXM Individual Courses English XM For Strategy & Research

Week 1 - XM For Strategy & Research Learning Journey for Brand Admins - Supporting Documentation

View these optional materials and resources to dive deeper and support your learnings this week

Free CoreXM DesignXM black-cm Individual Courses XM For Strategy & Research

Building An Advanced Survey

Learn about the question types, methodologies, and survey design tools necessary to create specialized research projects.

Certifications Domo - CME Experienced User On-Demand Courses Free CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

Distributing to Your Target Audiences

Learn how to manage a directory of panelists and collect effective feedback from it through various communication methods.

Certifications Domo - CME Experienced User On-Demand Courses Free CoreXM DesignXM black-cm XM Directory Individual Courses English XM For Strategy & Research

Reporting on Your Insights

Build comprehensive reports that present information that drives discussion and action on your research.

Certifications Domo - CME Experienced User On-Demand Courses Free CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

Customizing Survey Experiences

Learn how to utilize the tools necessary to build a complex survey that meets the needs of your research and improves response quality.

Certifications Domo - CME Experienced User On-Demand Courses Free CoreXM DesignXM black-cm Embedded Data Individual Courses English XM For Strategy & Research

Exploring and Analyzing Your Data

Learn how to prepare your data and then analyze it with powerful tools to uncover meaningful insights.

Certifications Domo - CME Experienced User On-Demand Courses Free CoreXM DesignXM black-cm Text iQ / Stats iQ Individual Courses English XM For Strategy & Research

Using Text iQ to Analyze Comments

Analyze your text data with Text iQ to understand what matters most to your respondents and drive action.

XM For Customer Experience level-1-xm New User Experienced User On-Demand Courses On-Demand Videos Free BrandXM ProductXM XM For Employee Experience CoreXM DesignXM Dashboards Text iQ / Stats iQ On-Demand Articles Individual Courses English latest-courses XM For Strategy & Research

Week 5 - XM For Strategy & Research Learning Journey - Supporting Documentation

View these optional materials and resources to dive deeper and support your learnings this week

New User Free CoreXM DesignXM black-cm Individual Courses XM For Strategy & Research

Utilizing Qualtrics Workflows

Learn how to use Workflows to trigger tasks and act on feedback

Free DesignXM black-cm Workflows Individual Courses English XM For Strategy & Research

Using Stats iQ to Analyze Data

Use Stats iQ to explore your customer data, discover relationships between drivers, and create new variables.

XM For Customer Experience Experienced User On-Demand Videos Free CoreXM DesignXM experience-default black-cm Text iQ / Stats iQ Individual Courses English XM For Strategy & Research

Applying Best Practices in Questionnaire Design

Master the art of survey building by implementing fundamental best practices that all researchers must know in order to collect high quality data.

XM For Customer Experience Experienced User On-Demand Videos Free BrandXM ProductXM XM For Employee Experience CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

On-Demand Webinar - Level Up Your Research Program

Ready to take your research program to new heights? Here’s your chance to see some of the top-requested features in Qualtrics and how they can help you improve your research programs.

Live Training Free CoreXM DesignXM black-cm registered-flag On-Demand Articles Thought Leadership Individual Courses tile-category-on-demand-webinar

Sampling the Right Audience

Ensure you distribute your survey to the optimal number of respondents from the right audience so you can be confident in your data.

XM For Customer Experience Experienced User On-Demand Videos Free BrandXM ProductXM XM For Employee Experience CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

Collecting Research Feedback

Learn how to manage contacts and distribute your survey through different channels to engage your target audiences and drive response rates. Applies to Qualtrics CoreXM and DesignXM products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

Reporting Your Research Feedback

Customize data visualizations with graphs and tables that display aggregate data in a comprehensive, shareable report. Applies to the Qualtrics CoreXM product.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

On-Demand Webinar - Designing a Survey

This training is designed for anyone new to the discipline of XM and the Qualtrics platform. Learn how to confidently design a survey, based on best practice methodologies, and configure survey logic and settings to create a personalized experience.

XM For Customer Experience level-1-xm New User Free BrandXM XM For Employee Experience CoreXM DesignXM registered-flag On-Demand Articles Getting Started Individual Courses tile-category-on-demand-webinar Getting Started Series getting-started-series

Sharing Your Research Project

Save time by storing frequently used content in libraries and working collaboratively on projects with colleagues. Applies to Qualtrics CoreXM and DesignXM products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

Understanding Your Research Feedback

Explore the different ways to view and organize your data through managing results, recoding values, and exporting & importing response data. Applies to Qualtrics CoreXM and DesignXM products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

Week 2 - XM For Strategy & Research Learning Journey - Supporting Documentation

View these optional materials and resources to dive deeper and support your learnings this week

Free CoreXM DesignXM black-cm Individual Courses XM For Strategy & Research

Configuring Your Research Project

Learn survey building fundamentals by creating questions and answer choices that engage respondents. Applies to Qualtrics Strategy & Research products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English XM For Strategy & Research

Customizing Your Research Project

Explore the advanced tools and features that allow you to tailor the survey experience of your respondents and improve your response collection. Applies to Qualtrics CoreXM and DesignXM products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Embedded Data Individual Courses English XM For Strategy & Research

Managing Your License as a Brand Administrator

Learn the methodology of being an effective Brand Administrator for a Qualtrics license, as well as how to utilize the Admin Page within Qualtrics.

XM For Customer Experience level-1-xm Experienced User On-Demand Courses Free BrandXM ProductXM XM For Employee Experience CoreXM DesignXM Brand Administration Individual Courses English latest-courses Brand Administrator XM For Strategy & Research

Reporting Survey Results with Results Dashboards

Once you have completed data collection for the survey, it is time to analyze and share the results to stakeholders. In this course, you will learn how Results Dashboards are structured in Qualtrics, and how you can customize these to communicate findings.

XM For Customer Experience Certifications level-1-xm Domo - QPE New User On-Demand Courses Free BrandXM XM For Employee Experience CoreXM DesignXM Dashboards tile-category-certification Dashboard Viewer/Report Consumer XM For Strategy & Research

Planning and Designing a Survey

The survey is the backbone of data collection for XM, a well designed survey will ensure you have the data you need to make decisions. This course describes the downstream impacts of the survey, and outlines the survey design best practices to ensure quality data.

XM For Customer Experience Certifications level-1-xm Domo - QPE New User On-Demand Courses Free BrandXM XM For Employee Experience CoreXM DesignXM Individual Courses English XM For Strategy & Research

Distributing a Survey Project

After building and publishing your survey, you are ready to send your survey to collect data. There are several Distribution methods available in Qualtrics, in this module we explore the most commonly used.

XM For Customer Experience Certifications level-1-xm Domo - QPE New User On-Demand Courses Free BrandXM XM For Employee Experience CoreXM DesignXM Individual Courses English XM For Strategy & Research

Experience Management: A Brief Introduction

Experience Management is changing the way businesses operate. Understanding the full landscape of an organization has never been more important or more accessible than it is now. Kick start your understanding of Experience Management with this introductory module.

XM For Customer Experience Certifications level-1-xm Domo - QPE New User On-Demand Courses Free BrandXM XM For Employee Experience CoreXM DesignXM Individual Courses English XM For Strategy & Research

Understanding Survey Data

The raw data your survey collects is stored in Data & Analysis. Here you will have access to all Recorded Responses as well as Responses in Progress. In this course you will learn how to view and manage these responses.

XM For Customer Experience Certifications level-1-xm Domo - QPE New User On-Demand Courses Free BrandXM XM For Employee Experience CoreXM DesignXM Individual Courses English XM For Strategy & Research

Building a Survey Project

The survey is the backbone of Experience Management data collection, having a comprehensive understanding of the technology components of the Experience Management will help you produce quality projects leading to quality insights.

XM For Customer Experience Certifications level-1-xm Domo - QPE New User On-Demand Courses Free BrandXM XM For Employee Experience CoreXM DesignXM Individual Courses English XM For Strategy & Research

Week 1 - XM For Strategy & Research Learning Journey for Brand Admins - Supporting Documentation

View these optional materials and resources to dive deeper and support your learnings this week

Free CoreXM DesignXM black-cm Individual Courses XM For Strategy & Research