XM For Strategy & Research Learning Journey for Brand Admins

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XM For Strategy & Research Learning Journey

Description: Welcome to the 5-week XM For Strategy & Research learning journey program! Each week, complete the training courses listed to become a Qualtrics and XM Expert. This program is designed so that you spend no more than 1 hour per workday going through the content.

Prerequisites: None. | Estimated Time: 25 hours

Week 1 - XM For Strategy & Research Learning Journey for Brand Admins

To get started, this week we will master the basics with the Qualtrics Platform Essentials Certification and focus on your Brand Administrator duties

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Week 2 - XM For Strategy & Research Learning Journey

This week we will focus on the basics of the XM For Strategy & Research products within the Qualtrics platform

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Weeks 3 & 4 - XM For Strategy & Research Learning Journey

Over these two weeks, we will master advanced XM For Strategy & Research functionality with the XM For Strategy & Research Expert Certification

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Week 5 - XM For Strategy & Research Learning Journey

This week we will focus on a variety of advanced XM For Strategy & Research topics

New User CoreXM DesignXM black-cm Learning Journeys English Healthcare Standard User Academic StrategyResearch

Quick Start: How to Collect and Analyze Video Feedback

Learn how to collect video feedback from survey respondents and analyze recordings using transcripts, sentiment analysis, and AI-powered insights.

CustomerExperience Free EmployeeExperience Individual Courses English Quick Start StrategyResearch MMC: Listen MMC: Understand ML: Investigate ML: Initiate QualtricsPlatform Beginner Start from the beginning L1: Investigate L2: Initiate Build surveys & programs

How to Use Text iQ to Analyze Comments

Analyze your text data with Text iQ to understand what matters most to your respondents and drive action.

CustomerExperience level-1-xm New User Experienced User On-Demand Courses On-Demand Videos Free BrandXM ProductXM EmployeeExperience CoreXM DesignXM Dashboards Text iQ / Stats iQ On-Demand Articles Individual Courses English latest-courses StrategyResearch QualtricsPlatform Beginner Course Analyze data L4: Scale

Week 5 - XM For Strategy & Research Learning Journey - Supporting Documentation

View these optional materials and resources to dive deeper and support your learnings this week

New User Free CoreXM DesignXM black-cm Individual Courses StrategyResearch

Utilizing Qualtrics Workflows

Learn how to use Workflows to trigger tasks and act on feedback

CustomerExperience Free EmployeeExperience DesignXM black-cm Workflows Individual Courses English StrategyResearch QualtricsPlatform Beginner Course Connect & integrate Build surveys & programs L4: Scale

Using Stats iQ to Analyze Data

Use Stats iQ to explore your customer data, discover relationships between drivers, and create new variables.

CustomerExperience Experienced User On-Demand Videos Free CoreXM DesignXM experience-default black-cm Text iQ / Stats iQ Individual Courses English StrategyResearch QualtricsPlatform Course Analyze data L4: Scale Intermediate

Applying Best Practices in Questionnaire Design

Master the art of survey building by implementing fundamental best practices that all researchers must know in order to collect high quality data.

CustomerExperience Experienced User On-Demand Videos Free BrandXM ProductXM EmployeeExperience CoreXM DesignXM black-cm Individual Courses English StrategyResearch Beginner Course L3: Mobilize Build surveys & programs

On-Demand Webinar - Level Up Your Research Program

Ready to take your research program to new heights? Here’s your chance to see some of the top-requested features in Qualtrics and how they can help you improve your research programs.

Live Training Free CoreXM DesignXM black-cm registered-flag On-Demand Articles Thought Leadership Individual Courses tile-category-on-demand-webinar

Sampling the Right Audience

Ensure you distribute your survey to the optimal number of respondents from the right audience so you can be confident in your data.

CustomerExperience Experienced User On-Demand Videos Free BrandXM ProductXM EmployeeExperience CoreXM DesignXM black-cm Individual Courses English StrategyResearch Beginner Course Build surveys & programs L4: Scale

Collecting Research Feedback

Learn how to manage contacts and distribute your survey through different channels to engage your target audiences and drive response rates. Applies to Qualtrics CoreXM and DesignXM products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English StrategyResearch Beginner Course L2: Initiate Build surveys & programs

Reporting Your Research Feedback

Customize data visualizations with graphs and tables that display aggregate data in a comprehensive, shareable report. Applies to the Qualtrics CoreXM product.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English StrategyResearch Create dashboards and reports Beginner Course L2: Initiate View and understand results

Sharing Your Research Project

Save time by storing frequently used content in libraries and working collaboratively on projects with colleagues. Applies to Qualtrics CoreXM and DesignXM products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English StrategyResearch Beginner Course L2: Initiate Build surveys & programs

Understanding Your Research Feedback

Explore the different ways to view and organize your data through managing results, recoding values, and exporting & importing response data. Applies to Qualtrics CoreXM and DesignXM products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English StrategyResearch Beginner Course L2: Initiate Build surveys & programs View and understand results

Week 2 - XM For Strategy & Research Learning Journey - Supporting Documentation

View these optional materials and resources to dive deeper and support your learnings this week

Free CoreXM DesignXM black-cm Individual Courses StrategyResearch

Configuring Your Research Project

Learn survey building fundamentals by creating questions and answer choices that engage respondents. Applies to Qualtrics Strategy & Research products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English Quick Start StrategyResearch Beginner Start from the beginning L2: Initiate Build surveys & programs

Customizing Your Research Project

Explore the advanced tools and features that allow you to tailor the survey experience of your respondents and improve your response collection.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Embedded Data Individual Courses English StrategyResearch Beginner Course L2: Initiate Build surveys & programs

Managing Your License as a Brand Administrator

Learn the methodology of being an effective Brand Administrator for a Qualtrics license, as well as how to utilize the Admin Page within Qualtrics.

CustomerExperience level-1-xm Experienced User On-Demand Courses Free BrandXM ProductXM EmployeeExperience CoreXM DesignXM Admin Individual Courses English latest-courses Brand Administrator StrategyResearch QualtricsPlatform New to Qualtrics Beginner Course L2: Initiate Settings and Configuration

Week 1 - XM For Strategy & Research Learning Journey for Brand Admins - Supporting Documentation

View these optional materials and resources to dive deeper and support your learnings this week

Free CoreXM DesignXM black-cm Individual Courses StrategyResearch

Customizing Survey Experiences

Learn how to utilize the tools necessary to build a complex survey that meets the needs of your research and improves response quality.

Certifications Domo - CME Experienced User On-Demand Courses Free CoreXM DesignXM black-cm Workflows Embedded Data Individual Courses English StrategyResearch MMC: Listen MMC: Understand ML: Initiate ML: Mobilize Intermediate User Survey Certification Acting on feedback L3: Mobilize Intermediate

Distributing to Your Target Audiences

Learn how to manage a directory of panelists and collect effective feedback from it through various communication methods.

Certifications Domo - CME Experienced User On-Demand Courses Free CoreXM DesignXM black-cm XMD Individual Courses English StrategyResearch Survey Beginner Certification L3: Mobilize Build surveys & programs

Reporting on Your Insights

Build comprehensive reports that present information that drives discussion and action on your research.

Certifications Domo - CME Experienced User On-Demand Courses Free CoreXM DesignXM black-cm Individual Courses English StrategyResearch MMC: Understand MMC: Act ML: Mobilize Intermediate User ML: Scale ResultsDashboards Create dashboards and reports Certification Acting on feedback L4: Scale Intermediate

Quick Start: How to Collect and Analyze Video Feedback

Learn how to collect video feedback from survey respondents and analyze recordings using transcripts, sentiment analysis, and AI-powered insights.

CustomerExperience Free EmployeeExperience Individual Courses English Quick Start StrategyResearch MMC: Listen MMC: Understand ML: Investigate ML: Initiate QualtricsPlatform Beginner Start from the beginning L1: Investigate L2: Initiate Build surveys & programs

How to Use Text iQ to Analyze Comments

Analyze your text data with Text iQ to understand what matters most to your respondents and drive action.

CustomerExperience level-1-xm New User Experienced User On-Demand Courses On-Demand Videos Free BrandXM ProductXM EmployeeExperience CoreXM DesignXM Dashboards Text iQ / Stats iQ On-Demand Articles Individual Courses English latest-courses StrategyResearch QualtricsPlatform Beginner Course Analyze data L4: Scale

Week 5 - XM For Strategy & Research Learning Journey - Supporting Documentation

View these optional materials and resources to dive deeper and support your learnings this week

New User Free CoreXM DesignXM black-cm Individual Courses StrategyResearch

Utilizing Qualtrics Workflows

Learn how to use Workflows to trigger tasks and act on feedback

CustomerExperience Free EmployeeExperience DesignXM black-cm Workflows Individual Courses English StrategyResearch QualtricsPlatform Beginner Course Connect & integrate Build surveys & programs L4: Scale

Using Stats iQ to Analyze Data

Use Stats iQ to explore your customer data, discover relationships between drivers, and create new variables.

CustomerExperience Experienced User On-Demand Videos Free CoreXM DesignXM experience-default black-cm Text iQ / Stats iQ Individual Courses English StrategyResearch QualtricsPlatform Course Analyze data L4: Scale Intermediate

Applying Best Practices in Questionnaire Design

Master the art of survey building by implementing fundamental best practices that all researchers must know in order to collect high quality data.

CustomerExperience Experienced User On-Demand Videos Free BrandXM ProductXM EmployeeExperience CoreXM DesignXM black-cm Individual Courses English StrategyResearch Beginner Course L3: Mobilize Build surveys & programs

On-Demand Webinar - Level Up Your Research Program

Ready to take your research program to new heights? Here’s your chance to see some of the top-requested features in Qualtrics and how they can help you improve your research programs.

Live Training Free CoreXM DesignXM black-cm registered-flag On-Demand Articles Thought Leadership Individual Courses tile-category-on-demand-webinar

Sampling the Right Audience

Ensure you distribute your survey to the optimal number of respondents from the right audience so you can be confident in your data.

CustomerExperience Experienced User On-Demand Videos Free BrandXM ProductXM EmployeeExperience CoreXM DesignXM black-cm Individual Courses English StrategyResearch Beginner Course Build surveys & programs L4: Scale

Collecting Research Feedback

Learn how to manage contacts and distribute your survey through different channels to engage your target audiences and drive response rates. Applies to Qualtrics CoreXM and DesignXM products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English StrategyResearch Beginner Course L2: Initiate Build surveys & programs

Reporting Your Research Feedback

Customize data visualizations with graphs and tables that display aggregate data in a comprehensive, shareable report. Applies to the Qualtrics CoreXM product.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English StrategyResearch Create dashboards and reports Beginner Course L2: Initiate View and understand results

Sharing Your Research Project

Save time by storing frequently used content in libraries and working collaboratively on projects with colleagues. Applies to Qualtrics CoreXM and DesignXM products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English StrategyResearch Beginner Course L2: Initiate Build surveys & programs

Understanding Your Research Feedback

Explore the different ways to view and organize your data through managing results, recoding values, and exporting & importing response data. Applies to Qualtrics CoreXM and DesignXM products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English StrategyResearch Beginner Course L2: Initiate Build surveys & programs View and understand results

Week 2 - XM For Strategy & Research Learning Journey - Supporting Documentation

View these optional materials and resources to dive deeper and support your learnings this week

Free CoreXM DesignXM black-cm Individual Courses StrategyResearch

Configuring Your Research Project

Learn survey building fundamentals by creating questions and answer choices that engage respondents. Applies to Qualtrics Strategy & Research products.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Individual Courses English Quick Start StrategyResearch Beginner Start from the beginning L2: Initiate Build surveys & programs

Customizing Your Research Project

Explore the advanced tools and features that allow you to tailor the survey experience of your respondents and improve your response collection.

New User On-Demand Videos Free BrandXM CoreXM DesignXM black-cm Embedded Data Individual Courses English StrategyResearch Beginner Course L2: Initiate Build surveys & programs

Managing Your License as a Brand Administrator

Learn the methodology of being an effective Brand Administrator for a Qualtrics license, as well as how to utilize the Admin Page within Qualtrics.

CustomerExperience level-1-xm Experienced User On-Demand Courses Free BrandXM ProductXM EmployeeExperience CoreXM DesignXM Admin Individual Courses English latest-courses Brand Administrator StrategyResearch QualtricsPlatform New to Qualtrics Beginner Course L2: Initiate Settings and Configuration

Week 1 - XM For Strategy & Research Learning Journey for Brand Admins - Supporting Documentation

View these optional materials and resources to dive deeper and support your learnings this week

Free CoreXM DesignXM black-cm Individual Courses StrategyResearch

Customizing Survey Experiences

Learn how to utilize the tools necessary to build a complex survey that meets the needs of your research and improves response quality.

Certifications Domo - CME Experienced User On-Demand Courses Free CoreXM DesignXM black-cm Workflows Embedded Data Individual Courses English StrategyResearch MMC: Listen MMC: Understand ML: Initiate ML: Mobilize Intermediate User Survey Certification Acting on feedback L3: Mobilize Intermediate

Distributing to Your Target Audiences

Learn how to manage a directory of panelists and collect effective feedback from it through various communication methods.

Certifications Domo - CME Experienced User On-Demand Courses Free CoreXM DesignXM black-cm XMD Individual Courses English StrategyResearch Survey Beginner Certification L3: Mobilize Build surveys & programs

Reporting on Your Insights

Build comprehensive reports that present information that drives discussion and action on your research.

Certifications Domo - CME Experienced User On-Demand Courses Free CoreXM DesignXM black-cm Individual Courses English StrategyResearch MMC: Understand MMC: Act ML: Mobilize Intermediate User ML: Scale ResultsDashboards Create dashboards and reports Certification Acting on feedback L4: Scale Intermediate