Qualtrics Platform Essentials Certification Journey (L1)
Description: This certification journey is designed for anyone new to XM and Qualtrics. Prove your ability to understand XM principles, confidently execute on research projects, and report insights using the Qualtrics platform.
Prerequisites: None. | Estimated Time: 5 hours
Learning Objectives:
- Understand the basics of the XM discipline
- Identify common projects for research, customer experience, and employee experience
- Confidently execute and navigate projects in the core Qualtrics platform
- Apply professional design principles to your project
- Quickly and easily report findings in your organization

Qualtrics Platform Essentials - Learning Content
This learning content is free and will prepare you to pass the Qualtrics Platform Essentials Certification exam.
FREE
6 Courses
XM For Customer Experience
Certifications
level-1-xm
New User
On-Demand Courses
Free
XM For Employee Experience
CoreXM
DesignXM
Learning Journeys
English
XM For Strategy & Research
Basic User

Qualtrics Platform Essentials Certification - Final Project & Exam - $100 USD
This path includes access to the final project (optional) and Qualtrics Platform Essentials certification exam.
$100
2 Courses
XM For Customer Experience
Certifications
level-1-xm
New User
Premium
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Learning Journeys
English
XM For Strategy & Research

Qualtrics Platform Essentials Capstone
Complete the associated final project to solidify your learning. Then schedule your certification exam with our online proctoring partner to prove your expertise.
Not currently available
68 min
level-1-xm
Premium
English

Qualtrics Platform Essentials Certification Final Project & Exam $100
Complete the associated final project to solidify your learning. Then schedule your certification exam with our online proctoring partner to prove your expertise.
$100
XM For Customer Experience
Certifications
level-1-xm
New User
Premium
BrandXM
XM For Employee Experience
CoreXM
DesignXM
certification-styles
Individual Courses
qpe_expiration
tile-category-certification
XM For Strategy & Research

Experience Management: A Brief Introduction
Experience Management is changing the way businesses operate. Understanding the full landscape of an organization has never been more important or more accessible than it is now. Kick start your understanding of Experience Management with this introductory module.
FREE
27 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research

Understanding Survey Data
This course is designed for professionals who are beginning to use the Qualtrics platform and need to manage and prepare their survey data for analysis. You will gain practical skills in navigating the Data & Analysis tab, customizing your data view, managing different response types, and executing data imports and exports. Mastering these foundational data management techniques will empower you to ensure data integrity and prepare clean, reliable datasets for reporting and decision-making.
FREE
37 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research
MMC: Listen
MMC: Understand
Basic User
ML: Initiate

Reporting Survey Results with Results Dashboards
Once you have completed data collection for the survey, it is time to analyze and share the results to stakeholders. In this course, you will learn how Results Dashboards are structured in Qualtrics, and how you can customize these to communicate findings.
FREE
60 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Dashboards
tile-category-certification
Dashboard Viewer/Report Consumer
XM For Strategy & Research

Planning and Designing a Survey
The survey is the backbone of data collection for XM, a well designed survey will ensure you have the data you need to make decisions. This course describes the downstream impacts of the survey, and outlines the survey design best practices to ensure quality data.
FREE
38 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research

Building a Survey Project
This course provides a comprehensive guide to building and managing survey projects in Qualtrics. You'll learn to create and organize projects, use standard question types, apply logic and randomization, and configure survey-level settings for a professional experience.
FREE
73 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research
MMC: Listen
Basic User
ML: Investigate
ML: Initiate
ML: Embed

Distributing a Survey Project
After building and publishing your survey, you are ready to send your survey to collect data. This course provides a comprehensive overview of survey distribution in Qualtrics. It covers various distribution methods, from anonymous links to personalized invitations, and teaches you to manage contacts, send follow-up emails, and monitor key distribution metrics.
FREE
51 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research
MMC: Listen
MMC: Understand
Basic User
ML: Initiate
ML: Embed

Qualtrics Platform Essentials Capstone
Complete the associated final project to solidify your learning. Then schedule your certification exam with our online proctoring partner to prove your expertise.
Not currently available
68 min
level-1-xm
Premium
English

Qualtrics Platform Essentials Certification Final Project & Exam $100
Complete the associated final project to solidify your learning. Then schedule your certification exam with our online proctoring partner to prove your expertise.
$100
XM For Customer Experience
Certifications
level-1-xm
New User
Premium
BrandXM
XM For Employee Experience
CoreXM
DesignXM
certification-styles
Individual Courses
qpe_expiration
tile-category-certification
XM For Strategy & Research

Experience Management: A Brief Introduction
Experience Management is changing the way businesses operate. Understanding the full landscape of an organization has never been more important or more accessible than it is now. Kick start your understanding of Experience Management with this introductory module.
FREE
27 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research

Understanding Survey Data
This course is designed for professionals who are beginning to use the Qualtrics platform and need to manage and prepare their survey data for analysis. You will gain practical skills in navigating the Data & Analysis tab, customizing your data view, managing different response types, and executing data imports and exports. Mastering these foundational data management techniques will empower you to ensure data integrity and prepare clean, reliable datasets for reporting and decision-making.
FREE
37 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research
MMC: Listen
MMC: Understand
Basic User
ML: Initiate

Reporting Survey Results with Results Dashboards
Once you have completed data collection for the survey, it is time to analyze and share the results to stakeholders. In this course, you will learn how Results Dashboards are structured in Qualtrics, and how you can customize these to communicate findings.
FREE
60 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Dashboards
tile-category-certification
Dashboard Viewer/Report Consumer
XM For Strategy & Research

Planning and Designing a Survey
The survey is the backbone of data collection for XM, a well designed survey will ensure you have the data you need to make decisions. This course describes the downstream impacts of the survey, and outlines the survey design best practices to ensure quality data.
FREE
38 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research

Building a Survey Project
This course provides a comprehensive guide to building and managing survey projects in Qualtrics. You'll learn to create and organize projects, use standard question types, apply logic and randomization, and configure survey-level settings for a professional experience.
FREE
73 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research
MMC: Listen
Basic User
ML: Investigate
ML: Initiate
ML: Embed

Distributing a Survey Project
After building and publishing your survey, you are ready to send your survey to collect data. This course provides a comprehensive overview of survey distribution in Qualtrics. It covers various distribution methods, from anonymous links to personalized invitations, and teaches you to manage contacts, send follow-up emails, and monitor key distribution metrics.
FREE
51 min
XM For Customer Experience
Certifications
level-1-xm
Domo - QPE
New User
On-Demand Courses
Free
BrandXM
XM For Employee Experience
CoreXM
DesignXM
Individual Courses
English
XM For Strategy & Research
MMC: Listen
MMC: Understand
Basic User
ML: Initiate
ML: Embed