Weeks 3 & 4 - XM For Strategy & Research Learning Journey
Over these two weeks, we will master advanced XM For Strategy & Research functionality with the XM For Strategy & Research Expert Certification
Description: Set yourself apart as a certified research professional. Prove your ability to conduct complex research, communicate with your target audiences, and uncover meaningful insights through the Qualtrics XM For Strategy & Research platform.
Prerequisites: Qualtrics Platform Essentials | Estimated Time: 15 hours
Learning Objectives:
- Conduct complex research built on best practices to ensure the highest-quality data
- Craft a catered experience in your studies to maximize your response rates
- Engage with your target audiences via multiple channels to match your data collection strategy
- Analyze your research data to uncover meaning and discover emerging trends
- Share your findings with key stakeholders with a compelling story that drives action
To complete the recommended certification that goes along with this learning path, click here.
Building An Advanced Survey
Learn about the question types, methodologies, and survey design tools necessary to create specialized research projects.
FREE
86 min
Customizing Survey Experiences
Learn how to utilize the tools necessary to build a complex survey that meets the needs of your research and improves response quality.
FREE
100 min
Distributing to Your Target Audiences
Learn how to manage a directory of panelists and collect effective feedback from it through various communication methods.
FREE
80 min
Exploring and Analyzing Your Data
Learn how to prepare your data and then analyze it with powerful tools to uncover meaningful insights.
FREE
142 min
Reporting on Your Insights
Build comprehensive reports that present information that drives discussion and action on your research.
FREE
114 min