Building An Advanced Survey

Course 1 of 4 in Weeks 3 & 4 - XM For Strategy & Research Learning Journey

Learn about the question types, methodologies, and survey design tools necessary to create specialized research projects.

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About this course

Learning Objectives:

  • Apply advanced question types, such as Drill Down, Hot Spot, and Highlight, to collect rich, targeted data in specific research scenarios.
  • Implement dynamic survey features, including Piped Text, Carry Forward, and Loop & Merge, to create personalized and efficient respondent experiences.
  • Integrate media and customize survey formatting to enhance the survey's visual appeal and ensure optimal display on multiple device types.
  • Evaluate and apply survey validation and logic to control question flow and ensure data integrity.

Recommended Users:

  • Intermediate
  • We recommend completing the Qualtrics Platform Essentials course content first.

NOTE: We recommend completing the Building a Survey Project course under the Qualtrics Platform Essentials Certification before continuing with this course. 

Qualtrics Features Covered
  • Survey Flow
  • Piped Text
  • Display Logic
  • Rich Content Editor
  • Multiple Choice
  • Matrix Table
  • Rank Order
  • Side-by-Side
  • Constant Sum
  • Hot Spot
  • Drill Down
  • Net Promoter Score
  • Timing
  • File Upload
  • CAPTCHA Verification
  • Look & feel
  • Simple Layout
  • ExpertReview
  • Library
  • Strip Formatting
  • Custom Validation
  • Loop & Merge
  • Carry Forward
  • Blocks
  • Question type
  • Add new question
  • Preview
  • Publish
  • Embedded Data
  • Text Entry

Curriculum86 min

  • Question Types
  • Additional Multiple Choice Options 7 min
  • Standard Question Types 7 min
  • Specialty Question Types 10 min
  • Advanced Question Types 5 min
  • Mobile Survey Optimization 3 min
  • Challenge 10 min
  • Question Options and Formatting
  • Piped Text 7 min
  • Inserting Media 3 min
  • Remove Formatting 3 min
  • Survey Logic 5 min
  • Custom Validation 4 min
  • Dynamic Question Design 7 min
  • Challenge 15 min
  • Module Quiz
  • Module Quiz: Building an Advanced Survey
  • End of Course

About this course

Learning Objectives:

  • Apply advanced question types, such as Drill Down, Hot Spot, and Highlight, to collect rich, targeted data in specific research scenarios.
  • Implement dynamic survey features, including Piped Text, Carry Forward, and Loop & Merge, to create personalized and efficient respondent experiences.
  • Integrate media and customize survey formatting to enhance the survey's visual appeal and ensure optimal display on multiple device types.
  • Evaluate and apply survey validation and logic to control question flow and ensure data integrity.

Recommended Users:

  • Intermediate
  • We recommend completing the Qualtrics Platform Essentials course content first.

NOTE: We recommend completing the Building a Survey Project course under the Qualtrics Platform Essentials Certification before continuing with this course. 

Qualtrics Features Covered
  • Survey Flow
  • Piped Text
  • Display Logic
  • Rich Content Editor
  • Multiple Choice
  • Matrix Table
  • Rank Order
  • Side-by-Side
  • Constant Sum
  • Hot Spot
  • Drill Down
  • Net Promoter Score
  • Timing
  • File Upload
  • CAPTCHA Verification
  • Look & feel
  • Simple Layout
  • ExpertReview
  • Library
  • Strip Formatting
  • Custom Validation
  • Loop & Merge
  • Carry Forward
  • Blocks
  • Question type
  • Add new question
  • Preview
  • Publish
  • Embedded Data
  • Text Entry

Curriculum86 min

  • Question Types
  • Additional Multiple Choice Options 7 min
  • Standard Question Types 7 min
  • Specialty Question Types 10 min
  • Advanced Question Types 5 min
  • Mobile Survey Optimization 3 min
  • Challenge 10 min
  • Question Options and Formatting
  • Piped Text 7 min
  • Inserting Media 3 min
  • Remove Formatting 3 min
  • Survey Logic 5 min
  • Custom Validation 4 min
  • Dynamic Question Design 7 min
  • Challenge 15 min
  • Module Quiz
  • Module Quiz: Building an Advanced Survey
  • End of Course