- Introduction to this Course
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Welcome to XM Foundations 3 min
- Fundamentals of Human Experiences
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Humans are experience processing machines 3 min
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How people perceive experiences 1 min
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Our memories are flawed 1 min
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Attitudes influence expectations and behaviors 2 min
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The Human Experience Cycle 6 min
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Summary: Fundamentals of Human Experiences 1 min
- XM: The Path to Results
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XM powers three critical capabilities 3 min
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Four categories of XM insights 1 min
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What is Experience Management (XM)? 2 min
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Explaining X and O Data 1 min
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Six categories of X+O data insights 1 min
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Summary: XM: The Path to Results 1 min
- The Discipline of Experience Management
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Organizations manage a portfolio of experiences 1 min
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What does it mean to embed the discipline of XM? 2 min
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Introducing the XM Operating Framework 4 min
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Summary: The Discipline of Experience Management 1 min
- Key Takeaways
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Learning Resources: Introduction to Experience Management 1 min
- Test Your Knowledge
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Quiz: Introduction to Experience Management
