Experience Management Foundations: Essentials for Operationalizing XM
Gain an introduction to the discipline of Experience Management, the XM Operating Framework, and the XM competency and maturity model in this course from the XM Institute
Description: The discipline of XM is critical for organizations' success. These courses explores why it matters, what it is, and how to operationalize and mature your XM Program through the three elements of the XM Operating Framework: Technology, Culture, and Competency.
Prerequisites: None. | Estimated Time: 2.5 hours
Learning Objectives:
- Understand the Human Experience Cycle and its implications on managing XM
- Understand the basics of XM and the three components of the XM Operating Framework
- Identify the four characteristics of an XM-centric Culture
- Understand the 5 key components of an effective XM Technology platform
- Apply the 6 XM Competencies and 20 XM Skills to your XM program management
- Navigate the 5 stages of XM maturity and use the XM Diffusion Cycle to expand XM more broadly across your organization
Introduction to Experience Management
Gain an introduction to the discipline of experience management (XM), learn about how humans process experiences, and explore the critical capabilities XM enables in organizations.
FREE
41 min
The XM Operating Framework
Dive deeper into the XM Operating Framework to learn about the 6 XM competencies and 20 XM skills, the four characteristics of an XM culture, and the essential capabilities of XM technology.
FREE
53 min
Maturing Your XM Program
Learn about the five stages of XM maturity, recommendations for maturing an XM program through each stage, and how XM expands across an organization through XM Diffusion Cycles.
FREE
22 min