Designing a Digital Study

Designing a Digital Study

Gauge customer experiences with your website and app by collecting feedback as customers browse.

Curriculum31 min

  • The Purpose of a Digital Study
  • The Importance of a Digital Study 4 min
  • Structuring a Digital Program 3 min
  • Engaging With Stakeholders
  • Defining the Stakeholder Landscape 3 min
  • Knowing Your Stakeholders 1 min
  • Designing a Digital Study
  • Capturing the Intended Journey 3 min
  • Collecting Overall Metrics 1 min
  • Understanding Digital Drivers 3 min
  • Including Operational Data 3 min
  • Distributing Digital Studies
  • Using Passive Persistent Feedback Tabs 2 min
  • Using Active Intercepts 3 min
  • Calculating Sample Rates 1 min
  • Maximizing Response Rates 4 min

Curriculum31 min

  • The Purpose of a Digital Study
  • The Importance of a Digital Study 4 min
  • Structuring a Digital Program 3 min
  • Engaging With Stakeholders
  • Defining the Stakeholder Landscape 3 min
  • Knowing Your Stakeholders 1 min
  • Designing a Digital Study
  • Capturing the Intended Journey 3 min
  • Collecting Overall Metrics 1 min
  • Understanding Digital Drivers 3 min
  • Including Operational Data 3 min
  • Distributing Digital Studies
  • Using Passive Persistent Feedback Tabs 2 min
  • Using Active Intercepts 3 min
  • Calculating Sample Rates 1 min
  • Maximizing Response Rates 4 min

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