Designing a Transactional Study

Designing a Transactional Study

Develop a relational study that aids your organization in better understanding the ongoing relationships that customers have with you and what drives them.

Curriculum37 min

  • The Purpose of Transactional Studies
  • The Importance of Transactional Studies 5 min
  • Launching Transactional Studies 1 min
  • Engaging with Stakeholders
  • Defining the Stakeholder Landscape 2 min
  • Knowing Your Stakeholders 3 min
  • Designing a Post-Purchase Study
  • Creating a Preamble 2 min
  • Collecting Overall Metrics 2 min
  • Understanding Post-Transaction Attributes 4 min
  • Collecting Open-Ended Feedback 1 min
  • Including Operational Data 3 min
  • Designing a Contact Center Study
  • Creating a Preamble 1 min
  • Collecting Overall Metrics 1 min
  • Identifying Follow-Up Issues 2 min
  • Understanding Contact Center Attributes 1 min
  • Collecting Open-Ended Feedback 1 min
  • Including Operational Data 2 min
  • Distributing a Transactional Study
  • Creating Your Survey Sample 1 min
  • Determining Your Distribution Method 1 min
  • Optimizing Survey Distribution 4 min

Curriculum37 min

  • The Purpose of Transactional Studies
  • The Importance of Transactional Studies 5 min
  • Launching Transactional Studies 1 min
  • Engaging with Stakeholders
  • Defining the Stakeholder Landscape 2 min
  • Knowing Your Stakeholders 3 min
  • Designing a Post-Purchase Study
  • Creating a Preamble 2 min
  • Collecting Overall Metrics 2 min
  • Understanding Post-Transaction Attributes 4 min
  • Collecting Open-Ended Feedback 1 min
  • Including Operational Data 3 min
  • Designing a Contact Center Study
  • Creating a Preamble 1 min
  • Collecting Overall Metrics 1 min
  • Identifying Follow-Up Issues 2 min
  • Understanding Contact Center Attributes 1 min
  • Collecting Open-Ended Feedback 1 min
  • Including Operational Data 2 min
  • Distributing a Transactional Study
  • Creating Your Survey Sample 1 min
  • Determining Your Distribution Method 1 min
  • Optimizing Survey Distribution 4 min

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