Capturing Customer Experience Metrics

Capturing Customer Experience Metrics

Learn strategies for identifying the appropriate customer experience metrics to achieve your program goals and applying survey design best practices.

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About this course

Learn strategies for identifying the appropriate customer experience metrics to achieve your program goals and applying survey design best practices.

Curriculum90 min

  • Incorporating Best Practices in a Customer XM Survey
  • Reviewing Basic Survey Building 5 min
  • Structure of a Customer XM Survey 25 min
  • Implementing Survey Methodology Best Practices 12 min
  • Building an Advanced Survey
  • Introduction to Survey Flow 5 min
  • Organizing Survey Flows with Groups 3 min
  • Creating Pathways with Branches 4 min
  • Customizing End of Survey Experiences 6 min
  • Incorporating Additional Information with 
Embedded Data 10 min
  • Randomizing Survey Elements 8 min
  • Challenge: Customizing Survey Experience 12 min
  • Module Quiz
  • Module Quiz: Capturing Customer Experience Metrics
  • End of Course

About this course

Learn strategies for identifying the appropriate customer experience metrics to achieve your program goals and applying survey design best practices.

Curriculum90 min

  • Incorporating Best Practices in a Customer XM Survey
  • Reviewing Basic Survey Building 5 min
  • Structure of a Customer XM Survey 25 min
  • Implementing Survey Methodology Best Practices 12 min
  • Building an Advanced Survey
  • Introduction to Survey Flow 5 min
  • Organizing Survey Flows with Groups 3 min
  • Creating Pathways with Branches 4 min
  • Customizing End of Survey Experiences 6 min
  • Incorporating Additional Information with 
Embedded Data 10 min
  • Randomizing Survey Elements 8 min
  • Challenge: Customizing Survey Experience 12 min
  • Module Quiz
  • Module Quiz: Capturing Customer Experience Metrics
  • End of Course