Planning and Designing a Survey

Planning and Designing a Survey

The survey is the backbone of data collection for XM, a well designed survey will ensure you have the data you need to make decisions. This course describes the downstream impacts of the survey, and outlines the survey design best practices to ensure quality data.

About this course

Learning Objectives:

  • Understand the stages of a survey project
  • Articulate why planning a project is important
  • Plan a survey project with outcomes in mind
  • Apply best practice design principles to questions and structure

Curriculum35 min

  • Breakdown of a Survey Project
  • Understanding the Components of a Project 5 min
  • Survey Design Best Practices
  • Survey Design Best Practices 1 min
  • 1. Set Your Survey Objectives 2 min
  • 2. Make Every Question Count 3 min
  • 3. Plan the Order of Questions 4 min
  • 4. Limit Survey Length 3 min
  • 5. Know Good from Bad Question Wording 6 min
  • 6. Keep it Simple for Respondents 3 min
  • Summary of Design Best Practices 8 min
  • Module Quiz: Planning and Designing a Survey
  • Quiz: Planning and Designing a Survey Quiz

About this course

Learning Objectives:

  • Understand the stages of a survey project
  • Articulate why planning a project is important
  • Plan a survey project with outcomes in mind
  • Apply best practice design principles to questions and structure

Curriculum35 min

  • Breakdown of a Survey Project
  • Understanding the Components of a Project 5 min
  • Survey Design Best Practices
  • Survey Design Best Practices 1 min
  • 1. Set Your Survey Objectives 2 min
  • 2. Make Every Question Count 3 min
  • 3. Plan the Order of Questions 4 min
  • 4. Limit Survey Length 3 min
  • 5. Know Good from Bad Question Wording 6 min
  • 6. Keep it Simple for Respondents 3 min
  • Summary of Design Best Practices 8 min
  • Module Quiz: Planning and Designing a Survey
  • Quiz: Planning and Designing a Survey Quiz

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