- Introduction to Experience Management
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The Discipline of XM 3 min
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Defining Experiences and Insights 3 min
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Challenge 5 min
- Introduction to X and O Data
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Defining X-Data and O-Data 4 min
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Applying X-Data and O-Data 4 min
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Challenge 8 min
- Module Quiz: Introduction to Experience Management
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Module Quiz: Experience Management: A Brief Introduction
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End of Course
Experience Management: A Brief Introduction
Course 1 of 6 in Week 1 - XM For Employee Experience Lifecycle Learning Journey
Experience Management is changing the way businesses operate. Understanding the full landscape of an organization has never been more important or more accessible than it is now. Kick start your understanding of Experience Management with this introductory module.
Course Summary:
Designed for professionals seeking to understand the "why" behind the data, this course establishes the fundamentals of Experience Management (XM). You will learn to define XM as a business discipline, identify the core components of the XM Operating Framework, and differentiate between human-centric Experience Data (X-data) and business-focused Operational Data (O-data).
Learning Objectives:
- Define Experience Management (XM) as a business discipline.
- Relate the core components of the XM Operating Framework (Technology, Competency, and Culture) to organizational success.
- Differentiate between Experience Data (X-data) and Operational Data (O-data) using business examples.
- Explain how combining X-data and O-data generates more powerful, actionable insights
Recommended Users: - New
- Basic