- Introduction
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Introduction: Humans are the focus of XM 2 min
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Six Characteristics of Human Beings 4 min
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Are Humans Rational or Irrational? 2 min
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Summary: Introduction to Humanizing XM 2 min
- Understanding Key Heuristics and Biases
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Introduction 2 min
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People are more affected by losses than gains 4 min
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People prefer simplicity over complexity 4 min
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People are affected by current emotional and visceral states 2 min
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People are heavily influenced by those around them 4 min
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People make decisions based on context 3 min
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People misjudge their past and future experiences 2 min
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Summary: Understanding Key Heuristics and Biases 2 min
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Testing Your Knowledge: Humanizing XM Assessment 5 min
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End of Course 1 min
Humanizing XM
This course takes a closer look at what makes human beings so complex - from the essential characteristics that shape how people think and behave to the heuristics people draw on when relying on intuitive thinking when making decisions.
Learning Objectives
- Learn about the six characteristics of human beings that make us so complex to understand and design experiences for
- Understand the difference between rational and irrational thinking and which mode is primarily used by humans
- Explore key heuristics and biases at play when humans rely on irrational thinking to make decisions and judgements