- Maximizing Text Analytics
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Text Analytics Process 21 min
- Understanding Text iQ
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Analyzing Text with Text iQ 13 min
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Searching Text Responses 20 min
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Identifying Key Insights with Sentiment 14 min
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NEW: Displaying Text iQ Data in Dashboards
- Module Quiz
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Updated! Module Quiz: Analyzing Customer Feedback with Text iQ
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End of Course
Analyzing Customer Feedback with Text iQ
Course 6 of 6 in XM For Customer Experience Expert Certification - Learning Content
Learn about the importance and meaning of text sentiment and create topics that categorize your text responses into easily understandable categories. This course provides a comprehensive guide to maximizing text analytics in Qualtrics. It covers a 5-step process from planning and building to analyzing and taking action on text data using Text iQ.
This course provides a complete framework for conducting text analysis to derive meaningful insights. It introduces a 5-step process covering how to plan your goals, design effective open-ended questions, and clean text data for accuracy. You will then learn how to analyze this data using Qualtrics' Text iQ, including manual and automatic topic creation, sentiment analysis, and advanced searching. The course concludes by teaching you how to display and share these insights in dashboards to influence stakeholders and drive organizational change.
Learning Objectives:
- Implement a structured, five-step process to maximize value from text data.
- Design and build targeted open-ended questions to capture actionable text responses.
- Clean and refine text data for accuracy by creating stop words and manually correcting topics and sentiment.
- Use Text iQ to manually and automatically create topics and sentiment scores, including creating topic hierarchies.
- Effectively display text data and insights in dashboards using various widgets to inform business decisions.
Recommended Users:
- Intermediate
- We recommend completing the Qualtrics Platform Essentials course content first.
Qualtrics Features Covered
- Apply Changes
- Bubble widget
- Conversational Feedback
- Dashboards
- Discard Changes
- Embedded Data
- Lemmatization
- Open-ended questions
- Query builder
- Response Ticker widget
- Review and Publish
- Sentiment
- Spell check
- Stop words
- Text Analytics Process
- Text Entry Question Type
- Text iQ
- Text iQ Powered Survey Flows
- Topic recommendations
- Topic hierarchies
- Topics
- Top Sentiment Change widget
- Top Topic Change widget
- Word Cloud widget