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Maximizing Text Analytics
In this lesson you will learn about the Text iQ planning process. This is the theoretical steps to consider in completing Text Analysis.
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Text Analytics Process 21 min
- Understanding Text iQ
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Analyzing Text with Text iQ 13 min
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Searching Text Responses 20 min
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Identifying Key Insights with Sentiment 14 min
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NEW: Displaying Text iQ Data in Dashboards
- Module Quiz
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Module Quiz: Analyzing Customer Feedback with Text iQ
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End of Course
Analyzing Customer Feedback with Text iQ
Course 5 of 5 in XM For Customer Experience Expert Certification - Learning Content
Learn about the importance and meaning of text sentiment and create topics that categorize your text responses into easily understandable categories. This course provides a comprehensive guide to maximizing text analytics in Qualtrics. It covers a 5-step process from planning and building to analyzing and taking action on text data using Text iQ.
Learn about the importance and meaning of text sentiment and create topics that categorize your text responses into easily understandable categories.
This course provides a complete framework for conducting text analysis to derive meaningful insights. It introduces a 5-step process covering how to plan your goals, design effective open-ended questions, and clean text data for accuracy. You will then learn how to analyze this data using Qualtrics' Text iQ, including manual and automatic topic creation, sentiment analysis, and advanced searching. The course concludes by teaching you how to display and share these insights in dashboards to influence stakeholders and drive organizational change.
Learning Objectives:
- Implement a structured, five-step process to maximize value from text data.
- Design and build targeted open-ended questions to capture actionable text responses.
- Clean and refine text data for accuracy by creating stop words and manually correcting topics and sentiment.
- Use Text iQ to manually and automatically create topics and sentiment scores, including creating topic hierarchies.
- Effectively display text data and insights in dashboards using various widgets to inform business decisions.
Features Covered:
- Text iQ
- Text Analytics Process
- Open-ended questions
- Text Entry Question Type
- Text iQ Powered Survey Flows
- Conversational Feedback
- Stop words
- Topics
- Sentiment
- Topic hierarchies
- Query builder
- Lemmatization
- Spell check
- Topic recommendations
- Review and Publish
- Apply Changes
- Discard Changes
- Dashboards
- Bubble widget
- Response Ticker widget
- Top Topic Change widget
- Top Sentiment Change widget
- Word Cloud widget
- Embedded Data