On-Demand Webinar - From Measurement to Management: Modernize Your Customer Insights

Many of the limitations of current relationship programs stem from a core issue – they’ve been built as measurement programs. Rather than focusing on creating better experiences, these programs have been fine-tuned to deliver the same metric over and over again. In this previously recorded webinar, you’ll learn how you can produce richer insights that ultimately lead to better customer experiences and business outcomes. We’ll explore the key capabilities required to transform your program as well as purpose-built tools to enable greater success.

Meet Your Presenter: Moira Dorsey (XMP, Principal XM Catalyst)

Moira Dorsey is an experience management researcher, advisor, and speaker. Prior to joining the Qualtrics XM Institute, Moira was a VP at Forrester Research where she built a track record of delivering business results with a pragmatic, customer-centric approach. As head of Forrester’s customer experience research and advisory practice, she developed high-performance teams and led the CX product portfolio to double-digit growth. Moira also led Forrester’s first client experience improvement program, authored and edited more than 100 reports on topics like the future of customer experience, measurement best practices, and the roles emerging technologies play in shaping consumer behaviors. Moira’s reports were among the top-read by clients. A frequent speaker, she has also hosted, planned and developed dozens of events. Moira holds a BA in political science from Wellesley College.