NEW! Brand Tracking in Qualtrics

Learn how to run a successful Brand Tracking Program to understand your brand’s perception among consumers.

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About this course

In this course you will learn the fundamentals of Brand Tracking using Qualtrics.
 
Learning Objectives:
  • Understand the methodology and value behind Qualtrics Brand Tracking
  • Navigate all three components of a Brand Tracker Program configured by the Qualtrics implementation team
  • Customize your Brand Tracker Dashboard with minor edits to meet your business needs
  • Drill the Brand Tracker Dashboard for key insights about your brand and its impact in the marketplace

Curriculum

  • Introducing Brand Tracking
  • Brand Experience Management
  • Brand Tracking with Qualtrics
  • Navigating a Brand Program
  • Navigating Brand Tracker Dashboards
  • Introducing Brand Tracker Dashboards
  • Brand Tracker Dashboard Widgets
  • Managing Brand Tracking Dashboards
  • Editing a Brand Tracker Dashboard
  • Using your Dashboard to Drill for Insights
  • Using your Dashboard for Action
  • Sharing Brand Tracker Dashboards

About this course

In this course you will learn the fundamentals of Brand Tracking using Qualtrics.
 
Learning Objectives:
  • Understand the methodology and value behind Qualtrics Brand Tracking
  • Navigate all three components of a Brand Tracker Program configured by the Qualtrics implementation team
  • Customize your Brand Tracker Dashboard with minor edits to meet your business needs
  • Drill the Brand Tracker Dashboard for key insights about your brand and its impact in the marketplace

Curriculum

  • Introducing Brand Tracking
  • Brand Experience Management
  • Brand Tracking with Qualtrics
  • Navigating a Brand Program
  • Navigating Brand Tracker Dashboards
  • Introducing Brand Tracker Dashboards
  • Brand Tracker Dashboard Widgets
  • Managing Brand Tracking Dashboards
  • Editing a Brand Tracker Dashboard
  • Using your Dashboard to Drill for Insights
  • Using your Dashboard for Action
  • Sharing Brand Tracker Dashboards