Minimizing Survey Fatigue and Bias

Implement survey design best practices to collect high quality data by minimizing bias and respondent survey fatigue.

Curriculum33 min

Understanding the Threat of Satisficing
Introduction to the Survey Response Model 2 min
Understanding How Satisficing Affects Data Quality 2 min
Mitigating Primacy, Acquiescence, and Answering “Don’t Know” 4 min
Mitigating Straight Lining and Speeding 3 min
Avoiding Question Wording Biases
Reducing Ambiguity and Social Bias 3 min
Avoiding Leading and Complex Questions 3 min
Mitigating Mobile Biases
Understanding Mobile Audiences 2 min
Designing to Mitigate Mobile Biases 2 min
Evaluating Attention
Understanding Attention Check Problems 4 min
Implementing Attention Check Alternatives 3 min
Pre-Testing Your Survey
Pre-Testing Your Survey 3 min
Using Expert Review to Check Your Survey 2 min

Curriculum33 min

Understanding the Threat of Satisficing
Introduction to the Survey Response Model 2 min
Understanding How Satisficing Affects Data Quality 2 min
Mitigating Primacy, Acquiescence, and Answering “Don’t Know” 4 min
Mitigating Straight Lining and Speeding 3 min
Avoiding Question Wording Biases
Reducing Ambiguity and Social Bias 3 min
Avoiding Leading and Complex Questions 3 min
Mitigating Mobile Biases
Understanding Mobile Audiences 2 min
Designing to Mitigate Mobile Biases 2 min
Evaluating Attention
Understanding Attention Check Problems 4 min
Implementing Attention Check Alternatives 3 min
Pre-Testing Your Survey
Pre-Testing Your Survey 3 min
Using Expert Review to Check Your Survey 2 min