- XM100: Introduction to this Course
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Course Introduction
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Meet Your Instructors
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Connect with Qualtrics XM Institute
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The XM Fundamentals Certification
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Who Should Get Certified
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Requirements for the XM Fundamentals Certification
- XM100: Module 1: Understanding Human Experiences
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Unit 1: Experience Management is About People
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Unit 2: The Human Experience Cycle
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Unit 3: The Six Characteristics of Human Beings
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1. Intuitive
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2. Self-Centered
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3. Emotional
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4. Motivated
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5. Social
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6. Hopeful
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The Six Characteristics of Human Beings: Summary
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Summary of this Module
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Reflection Exercise
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Test Your Knowledge
- XM100: Module 2: The Value of Experience Management
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Unit 1: Introduction to the Value of Experience Management
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Unit 2: XM Enables Three Critical Capabilities
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Unit 3: The Business Value of Experience Management
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Summary of this Module
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Reflection Exercise
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Test Your Knowledge
- XM100: Module 3: The XM Operating Framework - Overview
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Unit 1: Introduction to the XM Operating Framework
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Unit 2: XM is About Driving Change
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Unit 3: The XM Operating Framework
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Summary of this Module
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Reflection Exercise
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Test Your Knowledge
- XM100: Conclusion to this Course
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What You Learned
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Connect with Qualtrics XM Institute
- XM101: Introduction to this Course
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Course Introduction
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Meet Your Instructors
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Connect with Qualtrics XM Institute
- XM101: Module 1: The XM Operating Framework - In Action
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Unit 1: Introduction to the Discipline of Experience Management
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Unit 2: The XM Operating Framework
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Summary of this Module
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Reflection Exercise
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Test Your Knowledge
- XM101: Module 2: The Six XM Competencies
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Unit 1: Introduction to the Six XM Competencies
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Unit 2: Deep Dive: the Lead Competency
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Unit 3: Deep Dive: the Realize Competency
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Unit 4: Deep Dive: the Activate Competency
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Unit 5: Deep Dive: the Enlighten Competency
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Unit 6: Deep Dive: the Respond Competency
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Unit 7: Deep Dive: the Disrupt Competency
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Unit 8: The Five XM Competency Levels
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Summary of this Module
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Reflection Exercise
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Test Your Knowledge
- XM101: Module 3: Building an XM Program Roadmap
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Building an XM Program Roadmap
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Summary of this Module
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Reflection Exercise
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Test Your Knowledge
- XM101: Conclusion to this Course
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What You Learned
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Connect with Qualtrics XM Institute
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How to Pursue the XM Fundamentals Certification
Experience Management (XM) Fundamentals - Learning Content
This learning content is free and will prepare you to pass the XM Fundamentals Certification exam
This learning content is free and will prepare you to pass the XM Fundamentals Certification exam.
The XM Fundamentals Certification is a credential that demonstrates an understanding of core XM principles. It is a training-based certification, built across five modules that cover essential topics for current and inspiring XM professionals.
Throughout the training, you will learn:
- How human beings actually think, feel, and behave and how to use Experience Management (XM) to drive behavior
- What XM is and how it creates value for an organization
- How to establish XM as a discipline in your organization
- The core competencies and skills required to establish a successful XM program
- How to get started by developing an XM program roadmap to meet your goals