- The Purpose of Transactional Studies
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The Importance of Transactional Studies 5 min
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Launching Transactional Studies 1 min
- Engaging with Stakeholders
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Defining the Stakeholder Landscape 2 min
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Knowing Your Stakeholders 3 min
- Designing a Post-Purchase Study
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Creating a Preamble 2 min
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Collecting Overall Metrics 2 min
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Understanding Post-Transaction Attributes 4 min
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Collecting Open-Ended Feedback 1 min
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Including Operational Data 3 min
- Designing a Contact Center Study
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Creating a Preamble 1 min
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Collecting Overall Metrics 1 min
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Identifying Follow-Up Issues 2 min
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Understanding Contact Center Attributes 1 min
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Collecting Open-Ended Feedback 1 min
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Including Operational Data 2 min
- Distributing a Transactional Study
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Creating Your Survey Sample 1 min
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Determining Your Distribution Method 1 min
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Optimizing Survey Distribution 4 min
Designing a Transactional Study
Develop a transactional study that listens to your customers at a specific touchpoint, and allows you to hone in on a particular event or stage in their experience with your organization.
Develop a transactional study that listens to your customers at a specific touchpoint, and allows you to hone in on a particular event or stage in their experience with your organization.