Designing a World-Class Brand Tracking Study

Learn how to build a comprehensive survey that identifies consumer's attitudes towards your brand, then develop the best next steps for your organization.

Curriculum21 min

  • Branding in Today's World
  • Introduction 1 min
  • How Consumers Think About Brands and Make Decisions 4 min
  • The Purpose of a Brand Tracking Study
  • The Value of Brand Tracking 4 min
  • Brand Tracking Models 3 min
  • Designing a Brand Tracking Study
  • Brand Tracking Metrics - Part One 3 min
  • Brand Tracking Metrics - Part Two 3 min
  • Best Practices for Designing a Brand Tracking Study 3 min

Curriculum21 min

  • Branding in Today's World
  • Introduction 1 min
  • How Consumers Think About Brands and Make Decisions 4 min
  • The Purpose of a Brand Tracking Study
  • The Value of Brand Tracking 4 min
  • Brand Tracking Models 3 min
  • Designing a Brand Tracking Study
  • Brand Tracking Metrics - Part One 3 min
  • Brand Tracking Metrics - Part Two 3 min
  • Best Practices for Designing a Brand Tracking Study 3 min

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