- Branding in Today's World
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Introduction 1 min
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How Consumers Think About Brands and Make Decisions 4 min
- The Purpose of a Brand Tracking Study
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The Value of Brand Tracking 4 min
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Brand Tracking Models 3 min
- Designing a Brand Tracking Study
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Brand Tracking Metrics - Part One 3 min
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Brand Tracking Metrics - Part Two 3 min
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Best Practices for Designing a Brand Tracking Study 3 min
Designing a World-Class Brand Tracking Study
Learn how to build a comprehensive survey that identifies consumer's attitudes towards your brand, then develop the best next steps for your organization.
Learn how to build a comprehensive survey that identifies consumer's attitudes towards your brand, then develop the best next steps for your organization.