Applying Best Practices in Questionnaire Design

Curriculum28 min

• Understanding Data Quality
• The Importance of Data Quality 2 min
• Measuring Data Quality 2 min
• Optimizing Question Order and Survey Length
• Ordering Questions to Reduce Bias 4 min
• Selecting the Ideal Survey Length 3 min
• Selecting the Right Question Types
• Overcoming Matrix Table Misconceptions 4 min
• Using Open Text Questions 3 min
• Implementing Rating Questions 1 min
• Creating Question Scales
• Implementing Scale Point Best Practices 5 min
• Finding the Ideal Number of Scale Points 4 min