Applying Best Practices in Questionnaire Design

Curriculum28 min

• Understanding Data Quality
• The Importance of Data Quality 2 min

  methodology, data quality

• Measuring Data Quality 2 min

  methodology, data quality

• Optimizing Question Order and Survey Length
• Ordering Questions to Reduce Bias 4 min

  methodology, data quality, question order

• Selecting the Ideal Survey Length 3 min

  methodology, data quality, length

• Selecting the Right Question Types
• Overcoming Matrix Table Misconceptions 4 min

  methodology, data quality, matrix

• Using Open Text Questions 3 min

  methodology, data quality, text

• Implementing Rating Questions 1 min

  methodology, data quality, rating

• Creating Question Scales
• Implementing Scale Point Best Practices 5 min

  methodology, data quality, scale point

• Finding the Ideal Number of Scale Points 4 min

  methodology, data quality, scale point