Applying Best Practices in Questionnaire Design

Master the art of survey building by implementing fundamental best practices that all researchers must know in order to collect high quality data.

Understanding Data Quality
The Importance of Data Quality 2 min

methodology, data quality
Measuring Data Quality 2 min

methodology, data quality
Optimizing Question Order and Survey Length
Ordering Questions to Reduce Bias 4 min

methodology, data quality, question order
Selecting the Ideal Survey Length 3 min

methodology, data quality, length
Selecting the Right Question Types
Overcoming Matrix Table Misconceptions 4 min

methodology, data quality, matrix
Using Open Text Questions 3 min

methodology, data quality, text
Implementing Rating Questions 1 min

methodology, data quality, rating
Creating Question Scales
Implementing Scale Point Best Practices 5 min

methodology, data quality, scale point
Finding the Ideal Number of Scale Points 4 min

methodology, data quality, scale point