Refining Through Concept Testing

Refining Through Concept Testing

Elevate your product concepts to best optimize them to match the needs of your customers and inform your go-to-market strategy.

Curriculum16 min

  • The Purpose of a Concept Test
  • Exploring the Concept Testing Process 3 min
  • Choosing the Right Study Design
  • Designing the Right Concept Test 6 min
  • The Questions You Should Ask
  • Identifying Key Questions for Concept Tests 3 min
  • Avoiding Common Mistakes
  • Improving Concept Test Design 4 min

Curriculum16 min

  • The Purpose of a Concept Test
  • Exploring the Concept Testing Process 3 min
  • Choosing the Right Study Design
  • Designing the Right Concept Test 6 min
  • The Questions You Should Ask
  • Identifying Key Questions for Concept Tests 3 min
  • Avoiding Common Mistakes
  • Improving Concept Test Design 4 min

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