Preparing Your Product for Launch

Curriculum25 min

• Preparing to Launch
• Determining Pre-Launch Considerations 1 min
• User Experience Testing
• Measuring UX Impact on Product 2 min
• Collecting UX Feedback 4 min
• Product Naming
• Using a Product Naming Study 3 min
• Pricing and Bundling Analysis
• Strategizing with Pricing Research 2 min
• Using Van Westendorp Sensitivity Meter 2 min
• Using Gabor Granger Price Sensitivity Study 2 min
• Demo - Understanding Gabor Granger Results 6 min
• Using Conjoint Analysis in Pricing Research 3 min