Designing a World-Class Relational Survey

Check in on your customers by understanding their relationship with your organization and gathering their feedback.

Curriculum22 min

  • Understanding a Relational Survey
  • What You'll Accomplish 1 min
  • Defining the Purpose of a Relational Survey 2 min
  • Selecting X & O Metrics 3 min
  • Asking the Right Questions
  • Structuring a Relational Survey 2 min
  • Gathering Overall Metrics 2 min
  • Collecting Key Drivers and Setting Answer Choices 3 min
  • Building Questions and Answers 1 min
  • Improving the Respondent Experience 2 min
  • Avoiding Bias in a Relational Survey
  • Avoiding Biased Results 2 min
  • Building Unbiased Questions 2 min
  • Structuring Unbiased Answer Choices 2 min

Curriculum22 min

  • Understanding a Relational Survey
  • What You'll Accomplish 1 min
  • Defining the Purpose of a Relational Survey 2 min
  • Selecting X & O Metrics 3 min
  • Asking the Right Questions
  • Structuring a Relational Survey 2 min
  • Gathering Overall Metrics 2 min
  • Collecting Key Drivers and Setting Answer Choices 3 min
  • Building Questions and Answers 1 min
  • Improving the Respondent Experience 2 min
  • Avoiding Bias in a Relational Survey
  • Avoiding Biased Results 2 min
  • Building Unbiased Questions 2 min
  • Structuring Unbiased Answer Choices 2 min

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