Designing a World-Class Concept Test

Design tests to identify customer perceptions, wants, and needs to determine if you should invest in a new product or service

Curriculum21 min

  • The Purpose of a Concept Test
  • Introduction 1 min
  • Using Concept Tests 2 min
  • Finding Value in Concept Tests 2 min
  • Choosing the Right Study Design
  • Reviewing Study Types 4 min
  • Determining Study Designs 4 min
  • The Questions You Should Ask
  • Asking Questions to Solve a Problem 5 min
  • Avoiding Common Mistakes
  • Avoiding Errors with Stimuli 1 min
  • Avoiding Errors with Survey Design 2 min

Curriculum21 min

  • The Purpose of a Concept Test
  • Introduction 1 min
  • Using Concept Tests 2 min
  • Finding Value in Concept Tests 2 min
  • Choosing the Right Study Design
  • Reviewing Study Types 4 min
  • Determining Study Designs 4 min
  • The Questions You Should Ask
  • Asking Questions to Solve a Problem 5 min
  • Avoiding Common Mistakes
  • Avoiding Errors with Stimuli 1 min
  • Avoiding Errors with Survey Design 2 min

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