Designing a World-Class Conjoint Study

Understand the purpose and value of building a world-class conjoint study, distinguish between the various types of studies, and apply the data outputs to make productive business decisions.

Curriculum18 min

  • The Purpose of Conjoint Analysis
  • Introduction 1 min
  • Defining Conjoint Analysis and its Value 3 min
  • How Conjoint Analysis Mimics Real-World Decisions 2 min
  • Designing a Conjoint Study
  • Choosing the Right Conjoint Type 4 min
  • The 4 Steps in Designing a Conjoint Study 2 min
  • Conjoint Study Design Best Practices 2 min
  • Analyzing Conjoint Data
  • Common Conjoint Study Metrics 2 min
  • Drawing Conclusions with Conjoint Data 2 min

Curriculum18 min

  • The Purpose of Conjoint Analysis
  • Introduction 1 min
  • Defining Conjoint Analysis and its Value 3 min
  • How Conjoint Analysis Mimics Real-World Decisions 2 min
  • Designing a Conjoint Study
  • Choosing the Right Conjoint Type 4 min
  • The 4 Steps in Designing a Conjoint Study 2 min
  • Conjoint Study Design Best Practices 2 min
  • Analyzing Conjoint Data
  • Common Conjoint Study Metrics 2 min
  • Drawing Conclusions with Conjoint Data 2 min

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